1
1
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THE
225 1355 314 1306
STATION
156 1427 369 1375
THAT
605 1685 730 1635
CARRIES
550 1756 760 1704
THE
232 2010 322 1957
URGEST
153 2079 369 2022
VOLUME
136 2147 345 2093
OF
658 2362 723 2310
AUTOMOTIVE
459 2427 859 2381
SPOT
589 2496 713 2444
BUSINESS
502 2567 751 2514
IN
281 2722 336 2671
WESTERN
159 2795 390 2744
MICHIGAN
129 2873 393 2822
BROADCAST
239 3662 475 3634
TIME
504 3660 600 3634
SALES
631 3661 742 3633
REPRESENTATIVE
322 3731 660 3703
for
1102 269 1163 234
buyers
1189 276 1329 233
and
1354 265 1431 229
sellers
1458 263 1597 226
of
1621 262 1664 225
radio
1691 261 1799 225
advertising
1822 268 2067 224
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1458 640 2608 328
OCTOBER
1104 750 1332 712
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1354 737 1366 733
1957
1390 745 1498 710
VOL.
2255 738 2366 701
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2405 735 2419 701
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2450 726 2459 722
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2482 735 2564 698
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2603 733 2619 698
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1544 920 1626 911
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1655 917 1715 876
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1743 917 1879 874
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1909 916 2063 872
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2091 914 2099 906
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2127 914 2136 905
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2164 914 2173 905
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1111 1006 1398 969
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1425 1003 1493 966
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2573 993 2631 955
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1412 1056 1419 1029
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1437 1055 1468 1027
I'ljsliot
1504 1067 1639 1025
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1663 1055 1696 1026
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1725 1054 1781 1024
Upsurge
1805 1066 1965 1023
David
1111 1146 1232 1110
Leads
1258 1144 1380 1108
Goliath
1403 1142 1563 1106
25
2573 1131 2629 1093
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1402 1196 1423 1167
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1439 1196 1480 1166
Tiny
1515 1206 1598 1165
Transistor
1623 1195 1821 1164
Tops
1846 1205 1944 1163
Sales
1970 1192 2059 1161
Beech-Nut
1115 1286 1352 1249
Talking
1374 1292 1542 1247
More
1567 1281 1680 1245
Radio
1704 1280 1824 1244
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2577 1272 2633 1234
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1476 1335 1479 1332
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1507 1335 1510 1332
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1538 1334 1567 1307
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1583 1335 1642 1306
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1677 1334 1731 1305
M<i\or
1757 1333 1875 1304
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1900 1332 2013 1302
The
1111 1425 1193 1390
Shoestring
1214 1432 1444 1389
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1465 1423 1542 1385
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2578 1411 2634 1373
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1407 1475 1437 1448
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1452 1484 1615 1445
Airs
1638 1474 1712 1445
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1735 1473 1778 1445
Wares
1798 1472 1915 1444
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1116 1558 1124 1532
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1142 1558 1227 1530
Prnmotion
1258 1558 1483 1529
43
2580 1551 2636 1514
Civics
1406 1617 1516 1586
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1537 1616 1576 1595
Ciimini(ks
1597 1615 1788 1583
DEPARTMENTS
1655 1794 2090 1749
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2120 1792 2129 1782
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2159 1791 2169 1781
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2199 1791 2210 1780
Airwaves
1114 1900 1282 1870
Soundings
1113 1980 1309 1939
Washington
1114 2049 1343 2009
Silver
1115 2111 1220 2081
Mike
1244 2109 1339 2080
Letters
1116 2182 1246 2152
to
1266 2181 1300 2158
Editor
1320 2179 1439 2149
Kocus
1119 2251 1222 2223
on
1244 2250 1289 2231
Radio
1315 2249 1427 2219
Hometown
1121 2321 1327 2293
U.S.A.
1348 2320 1464 2288
Radio
1122 2391 1232 2361
Registers
1252 2399 1422 2359
3
1793 1893 1813 1863
9
1792 1963 1815 1933
11
1772 2034 1810 2003
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1773 2103 1817 2074
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1774 2175 1817 2144
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1772 2246 1819 2215
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1772 2315 1819 2285
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1773 2386 1820 2355
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1939 1901 2070 1860
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2093 1888 2179 1858
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2202 1886 2294 1856
Report
1938 1971 2072 1930
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2095 1958 2182 1928
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2206 1968 2506 1924
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1940 2042 2074 2000
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2098 2028 2186 1998
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2211 2037 2376 1996
Report
1939 2112 2075 2070
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2095 2099 2182 2068
Networks
2204 2097 2384 2065
Report
1941 2182 2074 2141
from
2102 2168 2188 2138
Canada
2213 2167 2354 2136
Radio
1943 2242 2057 2210
Ratings
2079 2249 2223 2209
Editorial
1944 2311 2110 2280
Around
1943 2382 2089 2350
Radio
2117 2380 2230 2349
48
2594 1882 2638 1853
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2595 1952 2639 1923
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2597 2023 2641 1994
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2597 2093 2641 2064
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2596 2164 2647 2134
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2598 2233 2642 2204
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2599 2304 2643 2274
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2599 2374 2645 2345
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1636 2592 1777 2564
AND
1801 2590 1888 2563
PUBLISHER
1914 2590 2126 2560
Arnold
1753 2657 1873 2630
Mpiil
1910 2662 2008 2630
Business
1341 2742 1486 2714
Manag^er
1509 2749 1664 2713
Catherine
1316 2793 1488 2764
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1508 2790 1590 2764
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1614 2789 1694 2763
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2117 2741 2293 2705
Editor
2311 2730 2423 2702
Fran
2172 2782 2251 2756
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2278 2782 2369 2753
ASSISTANT
1682 2891 1902 2861
EDITORS
1926 2888 2090 2859
Michael
1352 2966 1489 2937
C;.
1509 2963 1545 2937
Silver
1564 2962 1661 2934
I'aiiicia
1993 2955 2126 2927
Moiaii
2154 2952 2266 2926
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2303 2959 2539 2922
Art
1408 3034 1464 3007
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1493 3032 1599 3004
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1358 3084 1461 3056
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1483 3082 1663 3052
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2077 3030 2229 2996
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2252 3020 2283 2998
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2301 3020 2469 2990
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2158 3073 2231 3045
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2251 3071 2287 3045
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2305 3070 2390 3043
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1753 3188 2025 3158
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1243 3264 1436 3235
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1456 3258 1535 3232
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1554 3257 1671 3230
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1382 3321 1458 3285
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1534 3317 1628 3281
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2269 3309 2379 3271
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1134 3444 1154 3418
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1191 3445 1207 3418
RADIO
1246 3443 1363 3415
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1389 3443 1410 3416
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1438 3448 1590 3411
monthly
1619 3444 1745 3409
by
1774 3443 1810 3408
Arnold
1837 3435 1945 3407
Alpert
1973 3440 2077 3406
Publications,
2105 3434 2309 3403
Inc.
2338 3429 2394 3401
Editorial
2432 3427 2567 3396
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2595 3424 2651 3395
Business
1134 3484 1261 3458
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1282 3484 1381 3454
50
1402 3482 1437 3456
West
1457 3480 1542 3455
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1563 3480 1630 3452
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1653 3481 1758 3450
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1781 3476 1850 3450
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1874 3475 1944 3447
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1972 3478 2010 3448
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2035 3474 2070 3447
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2091 3472 2121 3445
Circle
2143 3472 2243 3443
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2266 3470 2372 3443
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2394 3468 2530 3441
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2555 3465 2652 3437
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1234 3524 1270 3495
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1309 3523 1362 3496
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1390 3523 1497 3495
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1526 3520 1639 3492
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1667 3520 1710 3493
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1740 3518 1892 3487
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1923 3521 2031 3486
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2061 3513 2177 3486
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2204 3516 2410 3482
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2442 3507 2473 3480
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2502 3506 2578 3480
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2578 3505 2653 3480
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1134 3564 1248 3537
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1276 3566 1367 3534
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1390 3562 1479 3533
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1503 3567 1630 3533
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1657 3558 1718 3530
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1743 3562 1875 3530
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1899 3554 2014 3528
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2050 3559 2174 3525
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2200 3551 2339 3522
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2343 3548 2417 3522
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2443 3547 2496 3519
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2523 3548 2653 3521
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1135 3604 1287 3576
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1313 3605 1351 3578
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1466 3601 1543 3573
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1638 3599 1653 3582
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1783 3601 1988 3568
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2009 3596 2042 3565
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2101 3599 2179 3574
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2200 3594 2235 3563
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2320 3588 2377 3565
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2398 3594 2481 3569
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2503 3586 2528 3569
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2552 3585 2644 3560
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1135 3644 1197 3616
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1217 3643 1394 3616
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1413 3642 1469 3613
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1489 3641 1615 3611
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1635 3642 1671 3611
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1689 3638 1704 3621
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1723 3644 1801 3620
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1820 3639 1856 3608
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1875 3635 1919 3607
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1938 3634 1994 3611
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2014 3640 2105 3615
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2136 3631 2233 3603
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2255 3630 2355 3602
if
2376 3627 2395 3603
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2415 3634 2469 3610
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2491 3625 2574 3609
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2595 3624 2652 3601
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1136 3691 1200 3659
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1221 3684 1267 3656
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1289 3684 1345 3655
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1366 3682 1425 3666
address.
1445 3681 1577 3652
Application
1609 3685 1800 3650
for
1821 3676 1865 3648
acceptance
1887 3681 2072 3651
as
2094 3672 2123 3655
controlled
2144 3671 2307 3641
circulation
2329 3669 2500 3640
publica-
2525 3671 2654 3640
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1136 3724 1194 3700
pending
1218 3731 1349 3696
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1372 3722 1401 3698
Baltimore,
1425 3724 1587 3693
Maryland.
1612 3726 1777 3689
U.S.
2016 3871 2099 3840
RADIO
2129 3868 2275 3839
October
2397 3865 2550 3834
1957
2578 3863 2661 3830
THE
331 1350 421 1301
STATION
261 1422 474 1369
THAT
708 1689 833 1637
CARRIES
651 1759 862 1706
THE
328 2006 417 1955
UR6EST
248 2074 463 2020
VOLUME
229 2143 438 2091
OF
749 2366 814 2315
AUTOMOTIVE
547 2433 949 2382
SPOT
677 2500 801 2448
BUSINESS
588 2571 836 2518
IN
364 2721 418 2670
WESTERN
242 2793 472 2742
MICHIGAN
209 2871 472 2820
BROADCAST
305 3664 542 3635
TIME
571 3666 667 3639
SALES
698 3668 810 3640
REPRESENTATIVE
388 3736 728 3706
for
1233 276 1292 242
buyers
1319 285 1459 242
and
1485 277 1561 243
sellers
1590 279 1727 243
of
1753 280 1794 245
radio
1823 280 1929 246
advertising
1955 293 2199 247
^ADIO
1584 672 2736 360
NOVEMBER
1231 768 1506 733
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1534 760 1545 756
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1577 769 1682 735
.
1737 919 1745 910
IN
1775 917 1836 876
THIS
1863 920 1999 877
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2030 921 2183 877
VOL
2380 776 2489 739
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2524 775 2537 741
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2572 767 2583 763
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2614 777 2696 742
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2725 776 2749 742
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2586 865 2626 820
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1229 1007 1333 973
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1356 1008 1432 972
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1453 1009 1530 974
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1555 1010 1642 973
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1664 1011 1740 974
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2699 1016 2748 982
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1518 1074 1653 1034
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1679 1065 1878 1035
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1901 1066 1987 1035
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2012 1067 2091 1037
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2113 1066 2182 1036
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2205 1067 2298 1038
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1514 1115 1571 1084
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1596 1116 1688 1084
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1709 1118 1939 1085
Approaches
1962 1129 2185 1087
Tofal
1225 1199 1337 1163
Budget
1366 1209 1520 1164
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1542 1200 1582 1171
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1609 1202 1764 1165
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2693 1206 2745 1173
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1520 1253 1575 1225
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1589 1262 1681 1236
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1717 1256 1893 1227
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1920 1258 2023 1228
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2057 1258 2170 1229
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2198 1259 2250 1229
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2273 1260 2403 1230
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2427 1260 2514 1230
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1223 1338 1304 1304
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1331 1350 1562 1304
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1586 1341 1662 1304
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2692 1346 2745 1312
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1519 1395 1667 1367
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1700 1397 1832 1367
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1859 1398 1952 1368
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1978 1398 2011 1377
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2040 1399 2152 1369
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1221 1475 1280 1439
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1307 1486 1458 1440
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1484 1477 1594 1440
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2691 1482 2742 1448
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1516 1538 1777 1500
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1800 1533 1923 1505
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1948 1533 2062 1503
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2086 1536 2184 1506
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1515 1581 1651 1551
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1677 1582 1742 1553
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1774 1583 1871 1554
Rtsinations
1905 1585 2146 1555
Pocket-Sized
1223 1667 1509 1631
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1543 1677 1666 1632
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1697 1670 1898 1633
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2691 1674 2742 1639
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1514 1723 1692 1693
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1720 1726 1964 1694
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1989 1726 2075 1696
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2102 1727 2219 1697
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2248 1727 2328 1697
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2357 1727 2495 1697
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1639 1842 1649 1832
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1678 1843 1689 1832
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1717 1843 1728 1832
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1759 1846 2196 1800
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2225 1846 2235 1837
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2265 1846 2274 1837
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2306 1846 2314 1837
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1227 1914 1268 1885
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1279 1915 1385 1895
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2040 1932 2173 1890
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2201 1921 2287 1890
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2318 1920 2343 1892
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2361 1920 2407 1892
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1215 1991 1410 1951
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2039 1998 2171 1956
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2200 1986 2286 1957
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2314 1999 2614 1957
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1216 2054 1441 2016
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2039 2064 2171 2022
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2199 2052 2286 2022
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1214 2112 1318 2082
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1341 2113 1434 2083
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2041 2130 2173 2088
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2201 2118 2288 2087
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2315 2118 2494 2088
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1242 2178 1343 2155
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2040 2196 2171 2154
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2313 2184 2455 2153
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1282 2243 1317 2224
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1337 2243 1381 2224
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1405 2244 1518 2214
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1867 2246 1913 2216
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2037 2249 2143 2219
Columnist
2170 2249 2366 2219
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2696 2248 2738 2221
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1214 2309 1421 2280
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1448 2310 1565 2280
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1867 2312 1912 2281
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2037 2314 2152 2284
Ratings
2179 2322 2322 2285
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2695 2314 2737 2286
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1210 2374 1383 2346
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1397 2375 1438 2345
Clinic
1460 2375 1571 2345
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1867 2377 1912 2346
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2036 2381 2205 2351
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2695 2380 2737 2353
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1214 2439 1324 2411
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1347 2446 1516 2411
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1866 2442 1912 2411
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2037 2446 2163 2416
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2185 2446 2253 2416
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2278 2446 2376 2416
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2695 2446 2737 2418
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1727 2566 1869 2538
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1892 2567 1980 2539
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2005 2568 2218 2538
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1854 2633 1966 2606
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1998 2644 2100 2607
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1430 2693 1574 2666
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1598 2704 1751 2666
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2206 2705 2382 2666
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2401 2694 2513 2666
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1403 2743 1575 2716
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1597 2743 1677 2717
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1702 2744 1782 2717
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2261 2744 2339 2718
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2368 2745 2458 2717
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1876 2813 1932 2787
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1961 2813 2073 2787
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1821 2865 1926 2836
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1946 2865 1991 2837
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1994 2865 2128 2837
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1766 2936 1987 2907
EDITORS
2011 2938 2175 2909
Michael
1439 3007 1574 2979
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1595 3006 1631 2980
Silver
1650 3006 1746 2978
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2244 3006 2327 2980
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2357 3006 2464 2978
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1434 3076 1565 3048
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1587 3075 1698 3048
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2160 3085 2317 3049
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2335 3075 2366 3053
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2385 3076 2553 3047
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1447 3136 1684 3098
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2242 3126 2313 3100
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2389 3126 2473 3099
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2202 3286 2224 3260
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2258 3286 2292 3266
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2305 3286 2337 3269
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2357 3296 2504 3260
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1462 3345 1539 3310
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1614 3344 1709 3309
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2248 3337 2330 3309
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2351 3347 2462 3309
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1210 3459 1242 3431
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1322 3460 1439 3431
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1466 3460 1487 3433
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1514 3466 1667 3431
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1696 3465 1822 3431
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1851 3466 1886 3431
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1914 3460 2022 3432
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2050 3467 2154 3432
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2183 3464 2387 3431
Inc.
2416 3461 2472 3433
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2510 3460 2645 3430
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2672 3460 2729 3430
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1210 3498 1337 3471
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1358 3499 1456 3471
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1478 3499 1513 3473
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1533 3499 1617 3473
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1639 3499 1705 3471
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1729 3502 1834 3471
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1857 3500 1927 3474
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1950 3500 2020 3473
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2048 3503 2086 3475
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2111 3501 2146 3474
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2169 3500 2198 3473
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2220 3500 2320 3473
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2344 3501 2449 3475
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2471 3501 2607 3473
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2632 3500 2729 3472
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1309 3539 1355 3510
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1384 3539 1437 3511
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1466 3542 1572 3511
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1602 3539 1714 3511
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1742 3541 1785 3513
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1815 3540 1968 3512
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1998 3545 2107 3512
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2137 3541 2163 3516
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2175 3541 2252 3514
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2281 3548 2486 3513
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2518 3540 2549 3512
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2657 3540 2729 3514
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1209 3578 1324 3551
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1351 3581 1441 3551
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1466 3579 1553 3551
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1578 3586 1705 3551
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1732 3579 1793 3551
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2127 3588 2250 3553
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2276 3581 2374 3552
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2519 3580 2572 3553
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2600 3581 2728 3556
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1209 3619 1360 3590
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1857 3626 2062 3592
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2176 3627 2253 3604
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2275 3623 2310 3593
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2627 3620 2728 3592
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1209 3658 1271 3630
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1290 3659 1468 3630
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1487 3659 1543 3631
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1563 3659 1689 3631
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1797 3665 1873 3643
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2012 3660 2068 3636
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2211 3661 2308 3632
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2330 3661 2430 3633
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2451 3660 2471 3632
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2490 3667 2544 3644
move
2567 3661 2649 3643
and
2671 3660 2727 3633
give
1207 3706 1272 3673
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1291 3698 1338 3671
and
1357 3699 1413 3671
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1433 3699 1492 3682
address.
1511 3700 1643 3671
Copyright
1670 3706 1837 3670
1957
1861 3700 1928 3673
by
1948 3706 1985 3672
Arnold
2002 3700 2111 3673
Alpert
2132 3707 2235 3673
Publications,
2257 3704 2461 3673
Inc.
2482 3701 2538 3674
Accepted
2570 3706 2728 3672
as
1209 3738 1238 3722
controlled
1255 3739 1419 3711
circulation
1440 3739 1610 3711
publication
1633 3745 1813 3710
at
1834 3740 1864 3716
Baltimore,
1885 3744 2048 3712
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2070 3747 2234 3713
r.
2033 3897 2074 3866
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2087 3896 2116 3868
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2146 3896 2171 3869
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2194 3896 2293 3869
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2419 3897 2607 3868
l"l.">7
2643 3898 2721 3867
J
2852 4064 2920 3852
THE
387 1442 477 1392
STATION
317 1513 532 1460
THAT
765 1777 890 1725
CARRIES
708 1846 918 1793
THE
387 2095 477 2042
URGEST
306 2165 524 2107
VOLUME
288 2233 498 2178
OF
808 2451 874 2399
AUTOMOTIVE
607 2517 1009 2467
SPOT
736 2585 861 2533
BUSINESS
650 2656 899 2602
IN
428 2807 481 2756
WESTERN
306 2880 537 2826
MICHIGAN
272 2958 539 2905
BROADCAST
372 3745 609 3715
TIME
635 3746 734 3718
SALES
763 3748 876 3718
REPRESENTATIVE
454 3816 794 3785
for
1274 358 1335 322
buyers
1359 367 1501 321
and
1525 359 1603 323
sellers
1630 361 1768 323
of
1792 361 1836 325
radio
1862 362 1970 326
advertising
1993 374 2238 327
'HADIO
1624 752 2776 440
DECEMBER
1275 845 1535 806
-
1561 837 1573 832
1957
1603 847 1710 812
VOL
2420 854 2530 817
1
2563 853 2576 819
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2611 845 2623 841
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2653 856 2735 819
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2767 855 2789 820
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1707 1001 1790 991
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1819 1002 1880 958
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1906 1004 2043 959
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2072 1004 2226 960
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2252 1004 2262 994
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2289 1004 2299 994
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2326 1004 2335 994
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1269 1086 1351 1051
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1386 1096 1714 1051
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1561 1148 1587 1120
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1617 1162 1750 1121
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1773 1152 1818 1133
the
1847 1153 1903 1122
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1929 1165 2116 1124
Business
2147 1155 2302 1124
And
1560 1200 1639 1170
Services
1664 1202 1810 1171
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1834 1203 1872 1172
Spot
1894 1215 1978 1174
Salesmen
2002 1204 2172 1174
Fm
1273 1281 1335 1246
.
1360 1282 1367 1275
.
1393 1282 1400 1275
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1426 1282 1433 1275
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1459 1283 1527 1248
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1553 1286 1779 1249
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1806 1287 1986 1250
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1565 1350 1643 1320
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1668 1349 1744 1320
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1769 1359 1827 1321
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1851 1351 1935 1322
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1959 1351 2009 1323
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2034 1353 2155 1323
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1565 1400 1643 1371
Will
1669 1401 1748 1371
Be
1777 1403 1821 1373
Year
1846 1404 1930 1374
ol
1954 1404 1987 1376
Decision
2014 1405 2174 1375
Radio
1271 1482 1391 1445
Doubled,
1422 1489 1617 1447
Sales
1647 1485 1753 1448
Up
1784 1495 1842 1451
Canada
1559 1545 1699 1515
Dry
1725 1557 1792 1517
Puts
1818 1547 1896 1518
More
1922 1549 2019 1519
Money
2045 1559 2171 1519
in
2198 1549 2230 1520
Medium
2259 1550 2414 1520
Mutual
1272 1626 1431 1589
Rebuilds
1460 1629 1648 1592
with
1673 1629 1770 1595
News
1800 1632 1920 1595
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1561 1689 1640 1659
in
1671 1689 1701 1660
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1731 1689 1746 1672
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1774 1690 1803 1664
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1817 1691 1878 1662
on
1905 1692 1949 1673
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1979 1693 2139 1663
Ftjrmats
2171 1694 2321 1664
TWA
1269 1769 1390 1734
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1416 1770 1466 1748
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1495 1772 1563 1737
Airwaves
1589 1774 1793 1737
Airlines'
1560 1833 1716 1803
Bi}><;est
1742 1844 1872 1804
User
1897 1835 1980 1806
ol
2001 1836 2033 1807
Daytime
2060 1847 2216 1807
Radio
2241 1838 2352 1808
.
1688 1963 1698 1953
.
1727 1963 1737 1953
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1767 1962 1776 1954
DEPARTMENTS
1808 1965 2243 1920
.
2272 1965 2282 1955
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2311 1966 2322 1955
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2351 1966 2362 1955
19
2738 1098 2789 1061
22
2730 1292 2787 1254
26
2733 1494 2789 1455
28
2732 1638 2788 1600
32
2733 1782 2788 1744
Airwaves
1266 2037 1436 2006
3
1945 2039 1963 2010
Radio
2090 2039 2200 2010
Rej^isters
2232 2049 2400 2010
42
2740 2048 2786 2018
Soundin<>;s
1265 2110 1461 2072
9
1943 2103 1964 2075
Re|)ort
2091 2117 2219 2076
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2247 2106 2333 2076
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2362 2106 2452 2077
44
2740 2113 2786 2084
W'asliinmon
1266 2175 1492 2137
11
1923 2167 1957 2140
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2090 2183 2217 2142
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2250 2172 2335 2143
Repi(sentali\ts
2369 2185 2665 2144
45
2740 2176 2783 2148
Silver
1264 2233 1371 2202
Mike
1391 2233 1486 2202
13
1923 2234 1962 2205
Re|)ort
2089 2248 2218 2208
from
2247 2238 2333 2207
Agencies
2359 2249 2524 2208
46
2739 2240 2784 2211
Letters
1266 2297 1395 2267
to
1416 2297 1450 2274
Kditor
1470 2298 1591 2267
16
1923 2298 1962 2270
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2091 2314 2220 2273
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2249 2303 2335 2273
Networks
2363 2305 2541 2273
47
2741 2304 2785 2276
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1267 2363 1322 2334
Us
1335 2363 1369 2344
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1392 2363 1435 2345
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1463 2364 1576 2334
34
1919 2365 1962 2337
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2090 2379 2219 2339
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2248 2368 2334 2338
Canada
2361 2370 2502 2339
48
2741 2371 2785 2341
IIonulDwn
1267 2432 1473 2404
I'.S.A.
1501 2433 1616 2404
37
1920 2434 1962 2406
Radio
2090 2432 2201 2403
Ratings
2229 2445 2371 2403
52
2741 2436 2786 2405
(iomnuK
1264 2498 1438 2470
ial
1450 2498 1491 2469
(ilinic
1514 2499 1621 2469
39
1920 2499 1963 2471
Names
2089 2500 2212 2470
and
2233 2500 2302 2470
Faces
2325 2500 2422 2470
54
2740 2502 2785 2472
Sialioii
1264 2564 1394 2535
I.o<4
1426 2571 1493 2535
40
1919 2565 1962 2537
Kditorial
2088 2565 2253 2535
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2742 2565 2784 2537
EDITOR
1779 2673 1921 2644
AND
1945 2673 2032 2646
PUBLISHER
2058 2674 2270 2645
Arnold
1896 2730 2018 2704
Mpeit
2053 2741 2154 2704
liitsiiiess
1485 2791 1630 2764
Manager
1652 2800 1806 2764
Catherine
1460 2841 1631 2813
Scott
1652 2840 1731 2814
Rose
1757 2841 1836 2814
Managing
2254 2799 2428 2764
Jiditor
2448 2790 2559 2763
Jonah
2297 2845 2394 2810
(.illil/
2415 2836 2523 2809
Art
1929 2910 1986 2883
Editor
2013 2910 2126 2883
RoUie
1876 2961 1980 2932
Devendorf
1999 2961 2182 2933
ASSISTANT
1821 3032 2041 3003
EDITORS
2065 3033 2228 3004
Michael
1494 3091 1630 3064
G.
1650 3091 1686 3064
Silver
1705 3091 1801 3063
I'atty
2297 3099 2384 3064
Kirsch
2409 3089 2517 3062
Patricia
1491 3160 1622 3132
Moran
1642 3159 1754 3132
{Washington)
1502 3219 1738 3182
M
1827 3358 1859 3333
ADVERT
1890 3292 2045 3264
Secretary
2214 3168 2370 3132
to
2388 3158 2419 3135
Publisher
2437 3158 2605 3129
Sara
2293 3209 2365 3182
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2387 3208 2421 3182
Silon
2440 3208 2524 3181
I5ING
2053 3292 2161 3264
l'ioducl!oii-Snlcs
1383 3361 1673 3333
Scmire
1691 3359 1809 3332
Jean
1518 3420 1595 3384
L.
1616 3410 1648 3383
Engel
1670 3419 1765 3382
Western
2256 3357 2391 3332
Manager
2410 3366 2564 3330
Shell
2299 3407 2382 3379
Alpert
2401 3417 2514 3379
U.
1269 3534 1302 3506
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1326 3534 1353 3506
RADIO
1381 3533 1498 3505
is
1524 3533 1545 3507
published
1572 3539 1724 3503
monthly
1753 3538 1879 3503
by
1907 3538 1944 3502
Arnold
1969 3531 2078 3502
Alpert
2106 3538 2210 3502
Publications,
2238 3533 2441 3501
Inc.
2470 3529 2526 3501
Editorial
2563 3528 2698 3498
and
2726 3527 2782 3497
Business
1270 3573 1396 3545
Office
1417 3573 1515 3545
50
1536 3573 1571 3547
West
1592 3572 1675 3546
57th
1697 3572 1763 3544
Street,
1786 3575 1891 3544
New
1915 3571 1984 3545
York
2006 3571 2077 3543
19,
2105 3575 2142 3545
N.
2167 3571 2202 3544
Y.
2224 3570 2253 3542
Circle
2276 3570 2375 3542
5-2170
2398 3569 2503 3543
Western
2526 3569 2661 3541
Office
2686 3567 2783 3539
1653
1273 3613 1338 3586
So.
1369 3613 1415 3584
Elm
1443 3612 1496 3584
Street,
1525 3616 1631 3585
Denver
1660 3612 1772 3583
22,
1799 3615 1843 3585
Colorado
1872 3611 2025 3582
Skyline
2055 3617 2164 3582
6-1465.
2193 3611 2309 3583
Washington,
2336 3616 2541 3581
D.
2573 3608 2604 3580
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2633 3608 2708 3579
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2710 3607 2783 3580
Eastern
1269 3652 1383 3625
Road,
1410 3656 1501 3624
Silver
1524 3652 1613 3623
Springs,
1636 3659 1763 3624
Md.
1789 3651 1851 3622
JUnlper
1874 3657 2007 3623
8-7261.
2030 3651 2146 3624
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2182 3657 2306 3622
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2331 3649 2429 3620
—
2432 3642 2470 3637
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2474 3649 2547 3622
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2574 3648 2626 3619
Avenue,
2653 3651 2783 3622
Baltimore
1268 3693 1420 3663
138
137
1
l
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1505 3692 1567 3664
Price
1598 3692 1676 3663
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1695 3695 1749 3664
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1769 3691 1784 3674
copy;
1804 3698 1892 3673
subscription,
1914 3697 2119 3662
$3
2140 3694 2173 3661
a
2195 3690 2210 3673
year,
2232 3697 2309 3672
$5
2330 3693 2366 3661
for
2386 3690 2432 3660
two
2450 3689 2507 3664
years
2528 3695 2611 3670
in
2632 3688 2657 3661
U.S.A.
2681 3687 2783 3658
U.S.
1269 3732 1331 3704
Possessions
1350 3732 1526 3704
and
1545 3732 1601 3703
Canada
1621 3731 1746 3702
$4
1766 3735 1802 3702
a
1820 3730 1834 3714
year,
1854 3737 1931 3713
$6
1951 3733 1986 3702
for
2005 3730 2051 3701
two
2069 3730 2124 3706
years.
2144 3737 2236 3712
Please
2266 3729 2363 3701
advise
2385 3729 2485 3700
if
2505 3728 2526 3699
you
2544 3735 2598 3711
move
2621 3727 2703 3710
and
2724 3727 2781 3698
give
1268 3780 1332 3746
old
1351 3772 1398 3743
and
1417 3772 1473 3744
new
1493 3772 1552 3755
address.
1570 3771 1701 3743
Copyright
1729 3777 1895 3741
1957
1919 3770 1986 3743
by
2006 3777 2042 3741
Arnold
2059 3770 2167 3741
Alpert
2188 3776 2292 3741
Publications,
2313 3773 2516 3741
Inc.
2538 3768 2593 3741
Accepted
2624 3773 2782 3738
as
1268 3812 1298 3795
controlled
1315 3812 1478 3783
circulation
1498 3811 1668 3783
publication
1691 3818 1870 3782
at
1892 3810 1921 3786
Baltimore,
1943 3814 2104 3781
Maryland.
2127 3816 2290 3781
U.S.
2101 3966 2184 3936
RADIO
2210 3965 2360 3935
•
2412 3963 2430 3944
December
2482 3965 2672 3934
1957
2700 3964 2779 3933
THE
332 1163 414 1117
ONE
441 1162 532 1116
FITTING
565 1161 743 1114
CLIMAX
769 1160 942 1115
TO
269 1257 328 1211
GREATER
355 1257 558 1210
SELLING
588 1255 774 1208
SUCCESS
801 1255 999 1207
50,000
406 1510 674 1451
WATT
705 1499 882 1453
POWER
264 1756 1008 1532
more
559 2804 726 2768
people
527 2896 756 2829
...you
471 2971 666 2923
sell
699 2957 804 2906
more
426 3035 595 3000
people
626 3051 851 2985
when
386 3134 520 3092
you
546 3146 634 3108
use
660 3135 743 3107
this
767 3136 863 3092
powerful
321 3204 551 3151
combination!
576 3194 929 3151
CKLW
276 3416 984 3248
RADIO
406 3480 625 3431
800kc
662 3481 876 3430
GUARDIAN
293 3571 545 3524
BLDG.,
578 3580 740 3525
DETROIT
771 3574 967 3528
J
471 3640 481 3615
E.
511 3639 534 3613
Compeau,
556 3646 708 3613
Pres
737 3642 793 3615
ADAM
340 3725 430 3702
YOUNG,
451 3731 574 3702
INC
591 3726 642 3704
National
698 3728 824 3700
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856 3732 908 3702
for
1272 315 1333 279
buyers
1357 323 1499 279
and
1524 314 1601 278
sellers
1628 314 1766 278
of
1790 315 1833 279
radio
1860 315 1967 279
advertising
1991 325 2236 279
^lM/0
1622 696 2776 392
JANUARY
1270 801 1512 766
-
1548 793 1561 788
1958
1600 803 1707 767
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1707 929 1790 920
IN
1819 928 1879 886
THIS
1906 930 2042 886
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2072 930 2226 886
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2252 930 2262 920
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2289 929 2298 920
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2326 929 2335 920
Outlook
1270 1020 1447 983
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1471 1020 1539 983
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1564 1011 1577 1006
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1604 1020 1691 984
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1717 1019 1726 985
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1555 1074 1764 1044
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1792 1074 1859 1045
A^ciuios
1890 1084 2054 1045
Point
2083 1075 2183 1044
Way
1555 1129 1638 1090
lo
1663 1120 1697 1097
Record
1721 1120 1855 1090
Radio
1882 1120 1994 1090
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2018 1120 2103 1091
Ahead
2128 1120 2245 1090
Outlook
1270 1189 1446 1153
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1474 1189 1541 1153
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1568 1180 1580 1176
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1610 1189 1697 1154
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1726 1189 1754 1154
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1558 1243 1668 1214
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1700 1243 1856 1214
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1885 1244 1991 1214
Itself
2020 1245 2115 1215
For
1555 1289 1618 1258
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1646 1289 1730 1259
Million
1762 1289 1900 1259
Spending
1931 1301 2107 1259
Radio
1272 1359 1392 1323
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1423 1358 1458 1325
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1490 1360 1620 1324
Future
1651 1360 1794 1325
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1558 1413 1666 1385
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1707 1414 1860 1385
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1897 1426 1968 1386
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2001 1425 2146 1385
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1559 1459 1684 1430
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1714 1459 1746 1430
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1778 1459 1887 1430
Time,
1916 1465 2028 1430
Top
2058 1472 2139 1431
Talent
2168 1461 2299 1430
Ralston
1272 1529 1432 1493
Back
1464 1529 1565 1494
Heavily
1596 1540 1758 1495
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1789 1529 1824 1496
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1856 1531 1976 1495
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1556 1583 1714 1556
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1751 1583 1916 1554
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1946 1583 1978 1555
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2010 1584 2088 1554
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2091 1576 2134 1572
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1553 1628 1675 1599
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1705 1628 1728 1600
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1754 1628 1793 1601
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1821 1629 1958 1601
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1989 1629 2105 1600
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2135 1629 2214 1600
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1270 1703 1331 1668
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1358 1702 1391 1667
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1480 1714 1702 1669
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1723 1704 1772 1682
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1799 1705 1919 1669
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1555 1758 1636 1733
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1671 1759 1684 1732
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1703 1760 1744 1733
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1773 1761 1972 1734
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1999 1761 2043 1742
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2074 1762 2258 1732
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1557 1806 1724 1776
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1749 1806 1816 1777
Research
1844 1806 2010 1777
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2036 1807 2148 1777
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1270 1874 1371 1840
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1409 1876 1536 1840
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1565 1876 1615 1853
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1649 1877 1738 1841
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1771 1877 1925 1842
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1557 1929 1596 1901
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1611 1928 1631 1911
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1666 1942 1818 1903
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1856 1930 1886 1912
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1922 1941 2016 1903
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2027 1941 2178 1903
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1558 1974 1583 1947
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1613 1975 1754 1947
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1788 1975 1821 1955
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1854 1979 2026 1948
Advertisers
2060 1977 2269 1947
VOL.
2390 803 2502 767
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2537 802 2562 767
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2597 794 2610 789
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2646 804 2730 767
198
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2735 1879 2794 1840
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1279 2151 1438 2121
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1268 2216 1463 2176
Washington
1269 2271 1496 2231
Silver
1267 2316 1374 2286
Mike
1407 2316 1502 2287
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1265 2371 1394 2341
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1419 2371 1452 2350
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1477 2372 1595 2342
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1272 2427 1374 2399
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1409 2427 1454 2408
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1493 2428 1605 2398
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1270 2483 1478 2454
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1514 2483 1631 2453
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1264 2538 1492 2508
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1519 2538 1625 2508
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1269 2591 1399 2562
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1430 2596 1498 2563
DEPARTMENTS
1810 2077 2245 2032
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2274 2076 2284 2067
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2314 2076 2323 2067
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2354 2076 2363 2067
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1947 2152 1965 2123
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2095 2151 2206 2122
Registers
2236 2161 2405 2121
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1946 2206 1967 2178
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2095 2218 2226 2178
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2256 2206 2342 2176
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2375 2206 2466 2177
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2095 2274 2224 2234
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2255 2262 2341 2232
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2376 2274 2673 2231
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1927 2318 1965 2290
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2095 2328 2220 2289
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2258 2316 2342 2289
Agencies
2376 2326 2539 2287
14
1923 2371 1963 2344
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2093 2383 2218 2343
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2250 2371 2334 2344
Networks
2366 2371 2542 2342
38
1924 2428 1966 2401
Re|)ort
2094 2439 2223 2399
iioni
2257 2427 2341 2400
Canada
2373 2427 2513 2398
41
1924 2482 1961 2456
Radio
2095 2483 2206 2454
Ratings
2238 2493 2380 2453
43
1923 2539 1965 2511
Names
2094 2538 2218 2509
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2243 2538 2311 2508
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2340 2538 2436 2509
44
1923 2594 1968 2566
198
197
1
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2117 2592 2255 2563
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2745 2151 2792 2123
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2745 2317 2793 2288
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2743 2371 2788 2342
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2746 2429 2793 2398
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2747 2483 2794 2453
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2747 2538 2792 2509
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2744 2592 2787 2564
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1782 2698 1924 2669
AND
1948 2697 2035 2670
PUBLISHER
2060 2698 2273 2669
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1900 2754 2022 2728
.Mpcrt
2048 2765 2158 2728
Business
1488 2814 1632 2787
Manager
1655 2825 1808 2788
Catherine
1462 2865 1634 2837
Scott
1654 2865 1736 2838
Rose
1759 2866 1840 2839
Art
1932 2915 1989 2888
Editor
2016 2915 2129 2888
Rollie
1879 2966 1983 2938
Devendorf
2002 2966 2185 2938
ASSISTANT
1823 3028 2044 2999
EDITORS
2067 3029 2231 3000
Michael
1497 3087 1633 3059
G.
1653 3087 1689 3060
Silver
1708 3086 1804 3059
Patricia
1493 3156 1625 3128
Moran
1645 3155 1758 3128
(Washington)
1505 3217 1742 3178
Managing
2256 2825 2431 2787
Editor
2450 2814 2563 2787
Jonah
2293 2871 2398 2834
Gitlitz
2418 2860 2527 2833
Patty
2299 3096 2387 3060
Kiisch
2412 3086 2520 3059
Secretary
2216 3165 2372 3128
to
2391 3155 2422 3132
Publisher
2439 3155 2608 3127
Sara
2296 3206 2368 3178
R.
2389 3205 2424 3180
Silon
2444 3205 2528 3178
ADVERTISING
1892 3289 2165 3260
Production-Seles
1383 3357 1677 3329
Sennce
1694 3356 1812 3330
Mgr.
1830 3366 1909 3330
Jean
1521 3417 1599 3380
L.
1619 3406 1652 3379
Engel
1673 3416 1769 3379
Western
2258 3355 2394 3328
Manager
2412 3364 2566 3327
Shell
2302 3405 2385 3377
Alpert
2404 3414 2517 3377
U.
1272 3480 1305 3451
S.
1329 3480 1355 3451
RADIO
1384 3480 1501 3451
Is
1528 3480 1548 3453
published
1576 3486 1728 3450
monthly
1757 3486 1883 3450
by
1912 3486 1948 3450
Arnold
1973 3479 2082 3450
Alpert
2110 3485 2214 3449
Publications,
2242 3481 2445 3449
Inc.
2474 3477 2530 3449
Editorial
2567 3476 2703 3447
and
2730 3476 2790 3447
Business
1270 3520 1397 3492
OfRce
1418 3520 1515 3491
50
1538 3519 1573 3493
West
1593 3519 1677 3492
57th
1698 3519 1764 3491
Street,
1788 3523 1892 3491
New
1916 3518 1985 3492
York
2006 3518 2077 3490
19,
2103 3522 2141 3492
N.
2164 3518 2199 3491
Y.
2220 3518 2249 3490
Circle
2271 3518 2369 3489
5-2170.
2393 3517 2508 3491
Western
2530 3516 2665 3489
Office
2688 3516 2785 3487
1653
1276 3560 1342 3534
So.
1369 3560 1415 3532
Elm
1442 3560 1495 3532
Street,
1521 3564 1626 3531
Denver
1653 3560 1766 3532
22,
1791 3563 1834 3533
Colorado.
1861 3560 2024 3530
Skyline
2060 3566 2169 3531
6-1465.
2195 3559 2310 3532
Washington,
2345 3564 2550 3529
D.
2578 3557 2609 3529
C—
2636 3556 2712 3528
8037
2712 3555 2786 3529
Eastern
1271 3599 1386 3571
Road,
1413 3603 1503 3571
Silver
1527 3600 1616 3571
Springs,
1640 3607 1767 3572
Md.
1793 3600 1855 3571
JUniper
1878 3606 2010 3572
8-7261.
2034 3600 2150 3573
Printing
2186 3606 2309 3571
Office
2335 3598 2432 3569
—
2436 3591 2474 3586
3110
2477 3598 2550 3571
Elm
2577 3597 2630 3569
Avenue,
2657 3600 2786 3571
Baltimore
1271 3640 1423 3610
II,
1448 3643 1486 3614
Md.
1508 3640 1570 3612
Price
1602 3641 1679 3611
35#
1699 3644 1752 3613
a
1773 3640 1787 3623
copy;
1808 3646 1896 3622
subscription,
1918 3646 2122 3611
$3
2144 3642 2176 3611
a
2199 3639 2213 3622
year,
2235 3645 2312 3621
$5
2334 3641 2369 3610
for
2390 3639 2435 3610
two
2454 3638 2510 3613
years
2531 3644 2614 3619
in
2635 3637 2660 3611
U.S.A.
2685 3637 2786 3608
U.S.
1270 3679 1333 3650
Possessions
1352 3680 1529 3650
and
1548 3680 1605 3651
Canada
1624 3680 1750 3651
$4
1770 3683 1806 3651
a
1824 3679 1838 3663
year,
1858 3685 1935 3662
$6
1954 3683 1990 3651
for
2008 3679 2054 3651
two
2071 3679 2128 3655
years.
2147 3684 2239 3661
Please
2270 3678 2367 3650
advise
2388 3678 2488 3650
if
2508 3677 2529 3648
you
2548 3683 2602 3660
move
2624 3677 2707 3660
and
2727 3676 2784 3648
give
1269 3726 1334 3694
old
1354 3719 1403 3691
and
1424 3719 1479 3691
new
1501 3719 1559 3703
address.
1579 3720 1707 3691
Copyright
1727 3727 1892 3691
1958
1919 3719 1986 3693
by
2008 3726 2044 3690
Arnold
2064 3719 2174 3690
Alpert
2196 3725 2300 3690
Publications,
2323 3721 2525 3689
Inc.
2550 3717 2603 3690
Accepted
2626 3723 2780 3686
as
1272 3759 1302 3742
controlled
1319 3760 1482 3731
circulation
1503 3760 1673 3732
publication
1696 3766 1876 3732
at
1898 3760 1927 3736
Baltimore,
1948 3763 2110 3731
Maryland.
2132 3766 2295 3731
U.
2132 3915 2172 3885
S.
2197 3915 2226 3885
RADIO
2250 3914 2401 3885
•
2454 3912 2473 3893
January
2522 3925 2674 3885
1958
2704 3913 2783 3883
POWER
332 560 1072 340
to
438 660 544 588
penetrate!
330 772 912 672
"VWl
452 2802 576 2708
\)t\TO\"^
606 2808 864 2710
^
904 2812 1068 2664
POWER
304 3086 458 3053
.
482 3087 488 3081
.
512 3087 518 3081
.
542 3087 547 3081
50,000
570 3093 699 3056
watts
722 3089 819 3063
of
302 3146 339 3112
it
359 3146 379 3115
.
399 3148 405 3140
.
425 3147 431 3141
.
453 3147 459 3141
PROGRAMMING
480 3149 828 3114
.
302 3207 308 3200
.
345 3208 352 3199
.
387 3207 394 3200
news
429 3207 519 3186
and
552 3208 622 3174
music
658 3209 758 3178
a
792 3209 812 3188
day
301 3278 373 3233
long.
401 3277 492 3233
That's
520 3269 630 3235
the
655 3270 712 3236
secret
740 3270 848 3244
that's
300 3327 402 3292
made
433 3329 537 3294
CKLW
572 3329 688 3297
such
723 3330 800 3297
a
835 3330 856 3310
powerful
302 3397 477 3353
penetrating
505 3399 736 3359
force
764 3390 864 3356
for
300 3447 361 3412
advertisers
388 3448 617 3413
selling
645 3459 778 3415
this
808 3450 878 3416
region.
303 3515 434 3475
Best
458 3507 529 3475
buy
551 3519 620 3474
for
640 3510 693 3476
you,
714 3521 793 3489
too.
815 3511 882 3484
ADAM
318 3661 427 3633
YOUNG,
445 3667 593 3633
INC.,
615 3668 697 3634
J.
805 3666 832 3639
E.
853 3666 878 3639
Campeao,
897 3672 1072 3638
Nafional
393 3705 526 3675
Rep.
542 3712 605 3679
President
876 3708 1006 3678
GENERAL
528 3759 692 3730
OFFICES
711 3760 850 3732
GUARDIAN
450 3799 638 3769
BLDG.,
660 3805 770 3772
DETROIT
794 3802 936 3773
for
1342 359 1402 324
buyers
1427 368 1568 324
and
1593 359 1669 324
sellers
1697 361 1834 325
of
1859 361 1901 326
radio
1928 362 2035 326
advertising
2059 373 2302 327
-■MM?
1692 744 2840 448
FEBRUARY
1340 850 1595 812
-
1630 843 1643 838
1958
1682 855 1789 818
IN
1884 990 1943 948
THIS
1970 992 2106 948
ISSUE
2136 992 2289 948
.
2315 991 2325 982
.
2352 991 2362 982
.
2388 992 2398 982
Car
1335 1079 1409 1043
Radio
1435 1080 1555 1044
Listening
1582 1091 1783 1045
.ii)
1629 1124 1667 1097
"i
1686 1121 1699 1097
\liilii)n
1727 1125 1862 1096
R;Kii()-E(juipped
1891 1139 2201 1096
Cars
2226 1127 2308 1097
1
1631 1173 1637 1146
iili.iiuis
1659 1174 1805 1146
l\.i(lii)\
1832 1175 1968 1146
21-Hoiir
1991 1176 2146 1147
DiimiisioM
2169 1176 2371 1146
There's
1334 1249 1496 1213
Radio
1526 1250 1646 1214
for
1675 1251 1735 1215
Budwciser
1766 1252 1994 1215
\nlu
1637 1293 1717 1265
list
1730 1294 1776 1276
I
1791 1294 1796 1276
15us(
1820 1295 1895 1266
h
1909 1295 1925 1266
S|)(ii(ls
1948 1308 2076 1267
More
2099 1296 2195 1268
Ilian
2227 1296 2318 1267
Mi
1623 1344 1662 1316
Million
1684 1345 1821 1315
loi
1844 1345 1889 1318
Sjioi
1914 1357 1992 1318
Radio
2018 1346 2128 1316
Banking
1335 1429 1510 1384
on
1533 1419 1582 1397
Radio
1609 1421 1730 1384
78
1628 1464 1665 1435
])L'i(ciit
1691 1476 1827 1444
ol
1854 1464 1885 1436
Naiion's
1916 1465 2071 1436
Hanks
1627 1513 1736 1484
I'm'
1758 1514 1823 1486
>[((liuin
1846 1515 2002 1485
NBC's
1334 1587 1470 1551
Radio
1493 1588 1612 1552
Plans
1637 1589 1750 1552
Network
1628 1634 1788 1604
Sees
1813 1635 1888 1606
Trend
1910 1635 2030 1605
In
1639 1682 1680 1655
Mt)i('
1708 1683 1803 1655
HIo(k
1829 1684 1929 1655
I'roL;)
1958 1692 2052 1656
anmiing
2063 1695 2216 1656
Robert
1334 1758 1478 1723
Hal!
1501 1759 1588 1724
Radio
1613 1761 1733 1724
Use:
1757 1761 1849 1725
Up,
1876 1770 1949 1725
Up,
1973 1771 2046 1726
Up
2071 1771 2129 1726
Clothier
1623 1804 1779 1774
Spends
1801 1816 1931 1775
S2
1953 1809 1993 1776
Million
2016 1806 2157 1775
I'o
1634 1852 1679 1824
Rcadi
1701 1853 1813 1825
Customers
1835 1855 2031 1825
on
2049 1855 2094 1836
Wheels
2117 1856 2253 1825
The
1331 1928 1412 1892
FTC
1439 1929 1526 1892
Listens
1554 1930 1706 1893
In
1733 1929 1772 1894
CoMiineitials
1622 1974 1866 1944
Checked
1886 1975 2044 1945
Closely
2068 1986 2200 1945
As
1622 2024 1666 1993
Monitoring
1690 2031 1905 1994
Unit
1931 2024 2014 1995
I'x])ands
2039 2036 2200 1995
.
1750 2128 1761 2118
.
1789 2128 1800 2118
.
1828 2128 1838 2118
DEPARTMENTS
1870 2130 2305 2085
.
2333 2130 2343 2120
.
2373 2130 2383 2119
.
2412 2131 2423 2120
VOL.
2470 858 2581 822
258
257
1
2
974
973
-
2666 848 2678 844
NO.
2716 859 2798 822
258
257
1
3
975
974
15
2798 1083 2846 1047
18
2798 1255 2848 1218
22
2792 1423 2845 1388
26
2793 1593 2846 1556
30
2792 1764 2844 1727
33
2792 1932 2844 1896
Airwaves
1331 2205 1499 2176
258
257
1
7
979
978
Radio
2151 2205 2262 2175
Registers
2287 2216 2455 2175
43
2801 2206 2843 2178
Soundings
1330 2266 1524 2225
258
257
1
9
981
980
Report
2150 2268 2281 2226
from
2308 2256 2395 2225
RAB
2422 2256 2514 2225
44
2802 2255 2845 2228
Washington
1330 2315 1558 2275
258
257
1
11
983
982
Report
2149 2318 2280 2276
from
2307 2306 2394 2275
Representatives
2421 2318 2719 2275
45
2802 2306 2844 2278
Silver
1330 2355 1434 2324
Mike
1458 2356 1551 2325
258
257
1
12
984
983
Report
2149 2368 2281 2326
from
2308 2356 2394 2325
Agencies
2421 2366 2584 2325
46
2801 2356 2844 2329
Letters
1331 2405 1460 2375
to
1480 2405 1513 2384
Kditor
1534 2406 1654 2375
258
257
1
15
987
986
Report
2148 2418 2281 2377
from
2307 2406 2394 2376
Networks
2422 2406 2599 2376
47
2801 2405 2842 2378
Focus
1331 2455 1434 2426
on
1454 2456 1499 2436
Radio
1520 2456 1634 2425
36
1983 2457 2027 2427
Report
2148 2468 2279 2427
from
2307 2456 2393 2426
Canada
2420 2456 2561 2426
48
2800 2456 2843 2428
Hometown
1331 2505 1537 2476
U.S.A.
1560 2506 1676 2476
39
1982 2507 2026 2478
Radio
2148 2506 2261 2476
Ratings
2283 2517 2427 2476
52
2801 2506 2843 2478
Commercial
1328 2556 1555 2526
Clinic
1577 2557 1691 2526
41
1981 2557 2021 2528
Names
2148 2557 2273 2527
and
2295 2557 2362 2526
Faces
2386 2557 2484 2527
54
2801 2556 2844 2529
Siaiioii
1330 2605 1459 2576
Log
1486 2617 1556 2577
42
1981 2607 2027 2578
Editorial
2148 2607 2314 2575
56
2801 2606 2843 2578
EDITOR
1842 2744 1983 2715
AND
2006 2744 2094 2716
PUBLISHER
2118 2745 2330 2715
.Arnold
1958 2801 2079 2774
.Mj)cit
2105 2811 2213 2774
Business
1547 2860 1691 2833
Manager
1714 2871 1867 2834
Managing
2313 2871 2487 2833
Editor
2506 2861 2617 2833
Calticrine
1522 2911 1692 2883
Scott
1713 2911 1795 2883
Rose
1817 2912 1898 2885
Jonah
2349 2917 2454 2879
Gitlitz
2473 2907 2582 2879
Art
1990 2961 2046 2934
Editor
2075 2961 2186 2934
Roliic
1936 3011 2039 2984
n(\cn(l()if
2060 3011 2241 2984
ASSISTANT
1882 3074 2101 3045
EDITORS
2124 3076 2287 3046
Michael
1556 3132 1690 3105
G.
1711 3132 1747 3106
Silver
1766 3132 1862 3105
Patty
2355 3141 2443 3106
Kirsch
2467 3132 2574 3105
Patricia
1552 3201 1682 3174
Moran
1703 3201 1814 3174
Secretary
2272 3210 2427 3174
to
2446 3201 2476 3178
Publisher
2494 3201 2661 3173
(Wtisliinglon)
1565 3259 1800 3224
Sara
2352 3251 2423 3224
R.
2444 3250 2479 3225
Silon
2498 3251 2581 3224
ADVERTISING
1949 3335 2220 3306
I'roduction-Sules
1443 3401 1733 3374
Service
1751 3401 1868 3374
Mgr.
1886 3411 1966 3375
Jean
1580 3462 1655 3426
L.
1678 3451 1708 3425
Engcl
1732 3459 1824 3424
Western
2312 3400 2448 3374
Manager
2467 3409 2620 3373
Shell
2357 3449 2439 3423
.Mpert
2460 3459 2568 3422
U.
1330 3525 1363 3496
S.
1387 3525 1414 3497
RADIO
1442 3525 1558 3497
is
1585 3525 1606 3498
published
1633 3530 1784 3495
monthly
1813 3531 1940 3495
by
1967 3531 2004 3495
Arnold
2029 3524 2137 3495
Alpert
2165 3530 2269 3495
Publications,
2296 3527 2498 3494
Inc.
2528 3523 2583 3494
Editorial
2620 3522 2755 3492
and
2782 3521 2838 3493
Business
1328 3565 1454 3537
Office
1475 3565 1572 3537
50
1594 3564 1629 3539
West
1649 3564 1732 3537
57th
1754 3564 1819 3536
Street,
1843 3567 1946 3536
New
1971 3563 2039 3537
York
2061 3563 2131 3535
19,
2158 3568 2195 3537
N.
2218 3563 2253 3536
Y.
2273 3563 2303 3535
Circle
2325 3563 2422 3534
5-2170.
2446 3562 2560 3536
Western
2582 3562 2716 3534
Office
2740 3561 2836 3533
1653
1334 3605 1399 3579
So.
1427 3605 1472 3577
Elm
1499 3605 1552 3577
Street,
1578 3609 1682 3576
Denver
1710 3605 1821 3577
22,
1846 3608 1889 3578
Colorado.
1916 3604 2078 3576
Skyline
2114 3611 2222 3576
6-1465.
2248 3604 2363 3577
Washington,
2398 3610 2602 3574
D.
2630 3602 2661 3574
C—
2687 3602 2763 3574
8037
2765 3601 2837 3575
Eastern
1330 3644 1444 3617
Road,
1471 3648 1561 3616
Silver
1585 3645 1673 3617
Springs,
1697 3652 1823 3617
Md.
1850 3645 1911 3617
JUniper
1934 3651 2065 3618
8-7261.
2090 3645 2204 3618
Printing
2241 3651 2364 3616
Office
2389 3643 2486 3615
—
2489 3636 2527 3632
3110
2531 3643 2603 3617
Elm
2630 3642 2683 3614
Avenue,
2710 3645 2837 3618
Baltimore
1330 3685 1481 3655
II,
1507 3688 1544 3659
Md.
1566 3685 1627 3657
Price
1659 3685 1736 3657
35*
1756 3688 1808 3658
a
1830 3685 1844 3668
copy;
1864 3691 1952 3667
subscription,
1974 3691 2178 3656
$3
2199 3688 2231 3656
a
2254 3684 2269 3667
year,
2290 3691 2367 3667
$5
2388 3687 2423 3655
for
2444 3684 2488 3655
two
2508 3683 2564 3659
years
2585 3689 2667 3665
In
2688 3682 2713 3656
U.S.A.
2738 3682 2837 3653
U.S.
1330 3724 1392 3696
Possessions
1411 3725 1587 3696
and
1606 3725 1662 3697
Canada
1682 3725 1806 3696
$4
1827 3728 1862 3696
a
1880 3724 1894 3708
year,
1915 3730 1990 3708
$6
2011 3727 2046 3696
for
2065 3724 2109 3696
two
2127 3724 2183 3700
years.
2203 3730 2294 3707
Please
2325 3724 2421 3696
advise
2443 3724 2541 3695
if
2562 3722 2583 3694
you
2601 3729 2655 3705
move
2677 3722 2759 3705
and
2780 3722 2836 3694
give
1326 3771 1391 3739
old
1411 3764 1458 3736
and
1480 3765 1534 3736
new
1557 3765 1614 3748
address.
1634 3765 1762 3736
Copyright
1782 3772 1946 3736
1958
1973 3764 2039 3738
by
2061 3772 2097 3735
Arnold
2118 3764 2226 3734
Alpert
2248 3771 2353 3734
Publications,
2375 3766 2576 3734
Inc.
2601 3762 2654 3735
Accepted
2675 3769 2830 3732
as
1330 3804 1359 3788
controlled
1377 3806 1539 3777
circulation
1560 3805 1729 3777
publication
1752 3811 1930 3776
at
1952 3804 1982 3781
Baltimore,
2003 3808 2163 3776
Maryland.
2186 3811 2348 3776
U.
2165 3963 2204 3933
S.
2230 3962 2259 3933
RADIO
2283 3962 2434 3933
February
2555 3971 2723 3931
19.58
2753 3960 2831 3929
RANKS
372 492 972 304
11th
520 724 824 540
IN
411 810 461 776
THE
497 811 592 776
NATION
629 811 828 775
in
409 890 444 859
per
480 901 548 869
family
581 900 718 856
income
754 891 909 857
($7,339.00)
524 957 782 916
Source:
746 999 846 977
1957
880 1000 941 976
Survey
975 1001 1062 975
of
778 1039 804 1017
Buying
829 1044 921 1017
Power
948 1038 1030 1016
COLUMBUS
314 1214 1036 1124
GEORGIA
454 1322 892 1256
3
387 1429 406 1394
county
436 1438 566 1400
metropolitan
597 1437 845 1393
area
875 1429 953 1406
USES
499 1495 586 1466
THE
615 1493 689 1467
LOCAL
720 1494 847 1466
&
424 1543 447 1515
NATIONAL
478 1543 691 1515
FAVORITE
723 1542 915 1515
WRBL
396 1792 944 1608
TELEVISION:
278 2648 524 2621
COMPLETE
426 2708 634 2680
DOMINANCE
664 2709 914 2681
•
282 2754 299 2737
MORNING
332 2757 529 2729
•
560 2755 578 2738
AFTERNOON
610 2758 853 2730
•
885 2754 902 2738
NIGHT
936 2757 1064 2729
FIRST
282 2856 388 2827
IN
418 2855 458 2828
RADIO:
284 3005 420 2976
97.3%
532 2902 850 2792
Area
495 2947 557 2925
Pulse—
585 2947 689 2925
May.
693 2949 758 2925
1957
787 2949 849 2925
LEADS
470 3046 561 3024
IN
581 3045 610 3024
HOMES
629 3047 733 3024
DELIVERED
654 3087 817 3065
BY
839 3088 874 3065
OF
933 2818 968 2795
ALL
990 2817 1045 2796
QUARTER
919 2862 1059 2835
HOURS
942 2899 1042 2875
55%
906 3098 1058 3020
Day
415 3147 464 3119
or
491 3142 516 3126
night
543 3146 615 3119
monthly.
645 3147 764 3120
Best
804 3143 862 3120
buy
888 3148 936 3120
day
417 3187 463 3161
or
488 3183 513 3167
night,
540 3188 619 3161
weekly
646 3188 741 3162
or
766 3183 791 3168
daily,
818 3189 893 3161
is
922 3184 940 3161
WRBL—
413 3222 534 3200
NCS
538 3223 595 3200
No
620 3222 655 3201
2.
687 3223 709 3201
WRBL
404 3448 944 3260
AM
454 3520 533 3485
—
563 3513 621 3507
FM
651 3521 718 3486
—
748 3514 805 3508
TV
831 3522 898 3487
COLUMBUS,
406 3612 696 3568
GEORGIA
725 3608 945 3571
CALL
392 3734 509 3698
HOLLINGBERY
532 3737 852 3699
CO.
873 3740 958 3702
for
1309 343 1369 308
buyers
1395 351 1535 308
and
1559 342 1636 307
sellers
1661 342 1799 306
of
1823 342 1866 306
radio
1892 343 1999 307
advertising
2025 353 2268 308
'lUiDIO
1664 728 2816 424
MARCH
1312 829 1495 793
1958
1565 831 1672 795
.
1718 958 1728 947
.
1760 958 1769 948
.
1802 957 1811 948
IN
1846 956 1906 915
THIS
1939 958 2074 915
ISSUE
2108 958 2261 915
Nighttime
1312 1058 1538 1013
Radio
1558 1049 1678 1014
Raiiii<;s
1606 1101 1746 1064
aiui
1765 1094 1832 1064
Local
1853 1094 1954 1064
Ad
1974 1094 2024 1064
Success
2044 1094 2175 1064
I'oiiii
1606 1143 1702 1113
\\'a\
1729 1142 1805 1114
to
1835 1143 1868 1121
Ciiiatcr
1891 1143 2034 1114
National
2058 1144 2222 1113
Use
2247 1144 2313 1114
Rambler
1313 1218 1494 1183
Buys
1520 1228 1618 1183
Radio
1645 1219 1765 1183
Economy
1793 1228 1986 1183
Weikiiul
1604 1263 1779 1233
Radio
1805 1263 1916 1233
Proves
1940 1264 2060 1235
a
2081 1264 2098 1244
Hypo
2122 1276 2226 1234
To
1603 1312 1658 1283
Anicritan
1679 1312 1858 1283
Motors'
1883 1312 2023 1283
.Sales
2044 1314 2132 1283
Bache
1312 1388 1438 1353
Reaches
1462 1388 1636 1353
the
1656 1388 1724 1353
Investor
1748 1388 1924 1353
Wall
1605 1432 1692 1403
birect
1716 1433 1824 1406
l-inii
1850 1432 1938 1403
h\ol\es
1962 1432 2102 1402
Format
2127 1433 2262 1403
To
1602 1482 1658 1453
Preselect
1683 1484 1856 1452
Interested
1887 1484 2073 1453
Audience
2099 1484 2277 1453
Radio
1313 1558 1433 1523
Station
1458 1558 1610 1522
Trading
1634 1568 1805 1523
Krokiis
1604 1602 1747 1573
Lxainiiie
1770 1602 1935 1573
1958
1963 1603 2042 1572
Factors
2068 1603 2200 1573
After
1605 1652 1702 1623
1957
1724 1654 1802 1623
Flurry
1823 1664 1937 1624
of
1956 1653 1993 1623
Activity
2011 1664 2156 1623
CBS
1312 1728 1399 1692
Backs
1424 1728 1546 1692
Traditional
1569 1728 1813 1692
Format
1840 1729 1994 1693
L^tahlishc^
1604 1772 1807 1743
I'roy
1833 1783 1917 1744
ran
1922 1772 1978 1753
lining
1985 1783 2090 1743
F'or
1604 1822 1668 1793
the
1691 1823 1748 1792
"Attentive
1771 1823 1968 1792
Ear"
1993 1822 2077 1793
Radio
1314 1897 1433 1862
Deserves
1462 1899 1652 1863
Console
1677 1899 1849 1862
Thinking
1875 1909 2073 1863
CiiiniljjiMKi
1604 1943 1819 1914
A}jciic\'s
1847 1952 2010 1915
Radio
2034 1944 2145 1915
\'.l'.
2168 1944 2244 1915
Sees
1601 1992 1676 1962
Need
1703 1993 1798 1962
for
1825 1993 1877 1962
Sound
1901 1993 2019 1962
Specialists
2045 2004 2236 1962
VOL.
2440 832 2550 795
2
2585 831 2609 796
-
2637 822 2649 818
NO.
2679 832 2762 796
3
2799 831 2821 796
318
317
1
18
990
989
318
317
1
22
994
993
318
317
1
26
998
997
318
317
1
30
1002
1001
318
317
1
34
1006
1005
318
317
1
36
1008
1007
\ir\vaves
1322 2193 1480 2163
Soundings
1311 2252 1504 2213
Washington
1312 2303 1538 2263
Silver
1312 2343 1415 2312
Mike
1437 2343 1531 2312
letters
1313 2393 1440 2364
to
1460 2393 1493 2370
F.ditor
1514 2393 1634 2363
locus
1313 2443 1415 2414
on
1435 2443 1479 2423
Radio
1500 2443 1614 2413
I
1312 2491 1318 2464
lometown
1331 2493 1518 2463
U.S.A.
1540 2493 1657 2464
Commercial
1310 2543 1537 2513
Clinic
1558 2544 1672 2513
Station
1311 2592 1440 2563
Log
1466 2604 1537 2564
DEPARTMENTS
1853 2108 2287 2063
.
2315 2107 2324 2098
.
2353 2107 2362 2098
.
2391 2107 2400 2098
3
1987 2194 2008 2163
Radio
2131 2193 2243 2163
Registers
2267 2203 2436 2162
7
1987 2243 2008 2213
Report
2131 2255 2262 2213
from
2289 2243 2375 2212
R.\B
2404 2243 2494 2213
9
1985 2294 2009 2264
Report
2130 2305 2261 2263
from
2288 2293 2375 2263
Representatives
2403 2306 2700 2264
1
1966 2343 1979 2314
1
1991 2343 2003 2314
Report
2130 2355 2262 2314
from
2289 2344 2375 2313
Agencies
2402 2355 2566 2313
12
1966 2394 2008 2364
Report
2130 2405 2262 2364
from
2281 2394 2368 2364
Networks
2387 2395 2564 2364
318
317
1
39
1011
1010
Report
2130 2455 2263 2414
from
2288 2444 2375 2413
Canada
2400 2444 2540 2414
318
317
1
41
1013
1012
Radio
2130 2493 2242 2463
Ratings
2264 2505 2408 2463
318
317
1
42
1014
1013
Names
2130 2544 2254 2514
and
2276 2544 2344 2514
Faces
2368 2545 2466 2514
318
317
1
43
1015
1014
Kditorial
2130 2594 2296 2563
318
317
1
44
1016
1015
318
317
1
45
1017
1016
318
317
1
46
1018
1017
318
317
1
48
1020
1019
318
317
1
49
1021
1020
318
317
1
50
1022
1021
52
2782 2494 2825 2465
54
2782 2544 2826 2516
56
2783 2594 2825 2566
EDITOR
1824 2732 1965 2703
AND
1989 2731 2076 2704
PUBLISHER
2101 2732 2313 2703
Arnold
1940 2788 2061 2761
Alpcit
2088 2798 2197 2761
Business
1531 2847 1674 2820
Manager
1698 2857 1851 2821
Catherine
1505 2898 1676 2870
Scott
1696 2898 1777 2871
Rose
1802 2899 1881 2872
Art
1974 2947 2030 2921
Editor
2058 2948 2169 2921
Rollie
1921 2998 2024 2971
Dcvendorf
2044 2998 2225 2970
ASSISTANT
1866 3061 2086 3032
EDITORS
2109 3062 2272 3033
Michael
1540 3120 1675 3091
C.
1696 3119 1732 3092
Silver
1751 3118 1847 3091
Managing
2296 2857 2471 2820
Editor
2489 2848 2600 2820
Jonah
2333 2903 2437 2867
Gitlitz
2457 2894 2566 2866
Patty
2340 3128 2428 3092
Kirsch
2452 3118 2558 3090
Patricia
1537 3188 1667 3160
Moran
1688 3187 1799 3161
(Washington)
1550 3247 1785 3210
Secretary
2257 3196 2412 3160
to
2431 3187 2462 3164
Publisher
2480 3187 2647 3159
Sara
2338 3237 2409 3210
R.
2430 3237 2465 3211
Silon
2483 3237 2567 3210
ADVERTISING
1935 3321 2206 3292
Produclion-Sules
1428 3388 1720 3360
Seruice
1736 3387 1855 3360
Mgr.
1871 3397 1952 3361
Jean
1567 3447 1642 3412
L.
1664 3437 1695 3411
Engel
1717 3447 1811 3410
Western
2299 3386 2435 3360
Manager
2454 3395 2606 3359
Shell
2344 3435 2426 3408
Alpeit
2447 3444 2555 3408
U.
1318 3511 1350 3483
S.
1374 3511 1401 3483
RADIO
1429 3511 1545 3482
is
1572 3511 1593 3484
published
1619 3517 1771 3481
monthly
1800 3517 1926 3481
by
1955 3516 1990 3481
Arnold
2016 3509 2124 3481
Alpert
2152 3516 2257 3480
Publications,
2283 3512 2486 3479
Inc.
2515 3508 2570 3480
Editorial
2608 3508 2742 3478
and
2769 3506 2824 3478
Business
1315 3551 1441 3524
Office
1462 3551 1559 3522
50
1582 3550 1617 3524
V/est
1636 3550 1719 3522
57th
1741 3549 1807 3521
Street,
1830 3553 1934 3521
New
1958 3549 2027 3522
York
2048 3549 2118 3521
19,
2145 3553 2182 3523
N.
2206 3548 2240 3522
Y.
2261 3548 2290 3521
Circle
2312 3549 2410 3519
5-2170,
2433 3548 2547 3521
Western
2569 3547 2703 3519
Office
2727 3547 2823 3517
1653
1321 3591 1386 3565
So.
1414 3591 1459 3563
Elm
1486 3590 1539 3563
Street,
1565 3594 1669 3562
Denver
1696 3590 1809 3563
22,
1833 3594 1876 3563
Colorado.
1903 3590 2066 3561
Skyline
2102 3596 2210 3561
6-1465.
2236 3589 2350 3563
V/ashington,
2385 3595 2590 3559
D.
2618 3587 2649 3559
C—
2675 3587 2750 3559
8037
2751 3586 2824 3559
Eastern
1318 3630 1431 3602
Road,
1461 3634 1551 3602
Silver
1578 3630 1665 3602
Spring,
1691 3637 1802 3602
Md.
1833 3630 1894 3602
JUniper
1918 3636 2049 3602
8-7261.
2076 3630 2191 3603
Printing
2220 3637 2342 3602
Office
2373 3629 2470 3601
—
2473 3622 2511 3617
3110
2514 3628 2587 3602
Elm
2616 3627 2668 3599
Avenue,
2698 3630 2825 3600
Baltimore
1318 3671 1469 3642
II,
1495 3674 1533 3645
Md.
1554 3671 1615 3642
Price
1647 3670 1724 3642
35*
1744 3673 1797 3643
a
1818 3670 1832 3653
copy;
1852 3676 1940 3652
subscription,
1962 3676 2166 3642
$3
2187 3673 2219 3641
a
2243 3669 2257 3652
year,
2279 3676 2356 3652
$5
2377 3672 2412 3640
for
2433 3669 2477 3640
two
2497 3668 2553 3644
years
2574 3674 2656 3650
in
2677 3667 2701 3641
U.S.A.
2726 3667 2825 3638
U.S.
1318 3710 1380 3682
Possessions
1399 3710 1575 3682
and
1594 3710 1650 3682
Canada
1670 3710 1795 3681
$4
1815 3713 1851 3681
a
1868 3709 1882 3693
year,
1902 3715 1978 3693
$6
1999 3712 2034 3681
for
2053 3709 2098 3681
two
2116 3710 2171 3685
years.
2191 3715 2282 3692
Please
2314 3709 2410 3681
advise
2431 3709 2530 3680
If
2551 3708 2572 3679
you
2590 3713 2643 3690
move
2665 3707 2748 3690
and
2768 3706 2824 3677
give
1314 3758 1378 3725
old
1399 3751 1447 3721
and
1468 3751 1523 3722
new
1545 3750 1603 3733
address.
1623 3750 1750 3720
Copyright
1770 3757 1934 3720
1958
1961 3749 2028 3723
by
2049 3756 2085 3720
Arnold
2106 3749 2215 3720
Alpert
2237 3756 2342 3719
Publications,
2364 3751 2565 3719
Inc.
2590 3747 2643 3720
Accepted
2664 3754 2818 3715
as
1318 3791 1348 3774
controlled
1365 3791 1527 3762
circulation
1548 3790 1717 3762
publication
1740 3796 1918 3761
at
1940 3789 1970 3766
Baltimore,
1991 3793 2152 3761
Maryland.
2174 3796 2337 3761
U.
2211 3946 2251 3916
S.
2276 3945 2305 3916
RADIO
2329 3945 2479 3916
•
2530 3943 2548 3924
March
2599 3944 2718 3914
1958
2746 3943 2823 3912
The
298 208 493 139
nation's
533 211 939 141
nignesz
427 334 812 264
audience-
372 415 857 345
rated
500 515 767 448
Negro
340 631 651 540
group
691 630 992 557
Si:,
427 1689 549 1647
St:-
556 1690 656 1655
i
663 1687 668 1651
cz>
677 1689 732 1660
r^
741 1686 792 1661
S
801 1690 847 1659
Represented
329 1748 545 1709
by
577 1748 617 1709
John
646 1740 726 1710
E.
757 1740 783 1711
Pearson
815 1741 950 1712
SAN
570 2094 810 2012
DIEGO'S
392 2218 868 2130
1st
334 2304 416 2248
music
484 2304 654 2254
station
694 2304 918 2254
KSON
340 2472 916 2332
1ST
331 2594 415 2540
in
435 2594 466 2551
PROGRAMMING
493 2595 921 2541
ISTinNElUfS
332 2730 862 2668
1st
334 2856 418 2801
in
441 2856 472 2813
COMMERCIAL
497 2861 872 2808
STANDARDS
494 2932 871 2879
1ST
332 3074 416 3019
in
439 3074 470 3031
RESULTS
494 3077 866 3016
at
443 3143 482 3117
the
503 3144 564 3111
lowest
587 3143 718 3110
cost
738 3143 814 3117
KSON
340 3360 916 3220
RADIO
341 3423 462 3395
SAN
336 3510 539 3450
DIEGO
596 3511 920 3451
Rates
281 3589 363 3565
are
379 3589 427 3573
still
443 3589 495 3563
LOW
518 3593 619 3553
Call
703 3590 763 3564
FOR
786 3594 868 3553
JOE!
874 3594 969 3552
for
1279 312 1339 277
buyers
1364 322 1505 277
and
1530 313 1606 278
sellers
1631 314 1769 278
of
1794 314 1836 279
radio
1863 315 1970 279
advertising
1996 325 2239 280
'^RABIO
1628 696 2784 392
APRIL
1275 799 1420 765
-
1445 790 1456 787
1958
1486 801 1593 765
IN
1813 931 1874 888
THIS
1906 933 2042 890
ISSUE
2076 935 2230 890
.
2262 935 2272 926
Radio
1281 1026 1400 992
and
1422 1027 1498 992
Co-op
1522 1036 1650 991
M.iiiufacturers
1572 1070 1849 1040
Make
1886 1070 1988 1040
Growiiip;
2023 1079 2189 1040
Use
1572 1119 1639 1090
of
1664 1119 1701 1089
Radio
1726 1119 1840 1089
in
1868 1118 1900 1089
Htlp
1932 1131 2024 1090
to
2053 1119 2086 1097
Dealer
2113 1120 2237 1090
Radio's
1281 1194 1435 1158
Reluctant
1465 1193 1679 1158
Ciant
1704 1194 1826 1158
(.i\iii
1569 1237 1679 1209
,\clc(jnat(.-
1712 1249 1891 1209
lii.ii.
1932 1238 2027 1209
Railio
2060 1238 2171 1208
Produces
1572 1288 1740 1257
for
1770 1287 1823 1257
Depaiiim
1852 1299 2031 1258
iit
2046 1287 2078 1266
Stores
2112 1288 2222 1258
Philip
1281 1370 1404 1327
Morris
1432 1362 1573 1326
on
1597 1362 1646 1339
Tour
1671 1362 1775 1326
S|)(ii
1573 1417 1650 1380
i'lKiiiotes
1685 1405 1856 1378
Network
1885 1405 2045 1376
Show
2074 1405 2170 1376
And
1571 1454 1649 1425
Both
1681 1454 1767 1425
Sell
1796 1454 1861 1425
Cigarettes
1889 1465 2077 1425
Keystone:
1280 1539 1496 1494
Rural
1542 1529 1655 1493
Network
1684 1530 1876 1493
Silliiii;
1573 1580 1697 1544
llu
1726 1572 1771 1544
(;
1806 1571 1831 1546
.111(1
1859 1572 1924 1544
I)
1955 1572 1981 1545
M.ilkcts
2011 1573 2159 1544
W
1575 1621 1603 1594
iih
1620 1621 1665 1593
Miiu
1694 1621 1780 1594
I
1825 1622 1832 1594
ii.in
1850 1622 1914 1593
1.(11)0
1947 1623 2034 1594
Miiliaio
2069 1623 2218 1593
NAB
1281 1696 1381 1663
Convention
1410 1697 1662 1662
Plans
1694 1697 1806 1661
R.uiii)\
1576 1740 1711 1712
Roil'
1741 1741 1825 1712
on
1851 1740 1895 1722
Agenda
1924 1748 2063 1711
Kt
1577 1789 1610 1762
i;iris
1623 1797 1695 1761
to
1724 1789 1757 1769
1
1797 1789 1804 1762
akc
1821 1789 1881 1761
lorin
1913 1790 2007 1761
Radio
1282 1865 1401 1831
in
1427 1864 1461 1832
Public
1489 1865 1620 1830
Service
1645 1865 1800 1829
Sijiioii
1573 1909 1702 1881
.ind
1731 1908 1797 1880
Aihciiiser
1827 1909 2021 1880
Interest
2051 1910 2194 1880
Mniini
1575 1958 1696 1930
iiii'
1707 1957 1759 1930
ill
1791 1958 1822 1929
I'uhlii
1853 1958 1962 1929
S(i\i(c
1997 1958 2126 1929
Sliows
2153 1957 2265 1928
VOL.
2425 806 2536 770
2
2562 804 2587 770
-
2613 795 2626 791
NO.
2654 805 2738 769
4
2764 804 2790 769
19
2742 1029 2794 991
22
2737 1196 2794 1158
26
2737 1365 2794 1325
30
2739 1532 2794 1493
34
2738 1700 2794 1661
37
2740 1866 2794 1828
Airwaves
1275 2170 1445 2139
Soundings
1275 2228 1470 2188
W
1277 2268 1307 2240
ashingtoii
1321 2279 1503 2239
Silver
1276 2319 1381 2288
Mike
1403 2319 1498 2288
Letters
1275 2369 1406 2339
to
1426 2369 1459 2347
Editor
1479 2369 1600 2339
Focus
1276 2420 1381 2389
on
1400 2419 1445 2400
Radio
1467 2419 1580 2389
Hometown
1276 2469 1483 2439
U.S.A.
1505 2470 1622 2440
Commercial
1276 2521 1503 2489
Clinic
1523 2521 1638 2489
St.ition
1276 2569 1406 2539
Loir
1432 2571 1503 2539
DEPARTMENTS
1821 2082 2255 2038
.
2284 2082 2292 2073
.
2321 2082 2330 2073
.
2359 2082 2369 2073
3
1957 2166 1975 2139
Radio
2100 2169 2211 2137
Registers
2234 2180 2404 2137
45
2752 2167 2795 2138
7
1956 2216 1974 2189
Report
2101 2230 2230 2190
from
2257 2219 2343 2188
RAB
2370 2219 2463 2189
46
2752 2218 2797 2189
9
1956 2267 1976 2239
Report
2100 2281 2229 2241
from
2257 2269 2343 2239
Representatives
2371 2281 2669 2239
48
2753 2269 2798 2238
12
1935 2317 1976 2290
Report
2100 2331 2229 2291
from
2258 2319 2344 2289
.Agencies
2370 2331 2535 2289
378
377
1
52
1024
1023
16
1935 2368 1975 2340
Report
2101 2381 2230 2341
from
2250 2369 2336 2340
Networks
2356 2370 2533 2340
378
377
1
53
1025
1024
38
1932 2419 1974 2390
Report
2101 2432 2230 2392
from
2257 2420 2343 2390
Canada
2369 2420 2509 2390
378
377
1
56
1028
1027
41
1931 2469 1970 2441
Radio
2099 2471 2210 2441
Ratings
2232 2481 2376 2440
378
377
1
58
1030
1029
43
1930 2520 1974 2491
Names
2099 2521 2223 2491
and
2245 2521 2312 2490
Faces
2336 2521 2434 2491
378
377
1
60
1032
1031
44
1931 2569 1975 2542
Fditorial
2099 2571 2263 2541
378
377
1
73
EDITOR
1793 2709 1934 2680
AND
1958 2709 2045 2681
PUBLISHER
2070 2710 2282 2680
Arnold
1910 2765 2030 2738
.Alpert
2057 2776 2166 2739
Business
1499 2825 1642 2798
Manager
1665 2836 1819 2799
Catherine
1473 2876 1644 2847
Scott
1664 2876 1746 2848
Rose
1769 2876 1849 2849
Managing
2265 2836 2440 2798
Editor
2458 2826 2570 2798
Jonah
2302 2881 2406 2844
Gitlitz
2426 2871 2536 2843
Art
1942 2926 1999 2899
Editor
2027 2926 2138 2898
Rollie
1889 2976 1992 2948
Devendorf
2012 2977 2194 2948
ASSISTANT
1834 3039 2054 3010
EDITORS
2077 3040 2240 3010
Michael
1508 3097 1643 3069
G.
1664 3096 1700 3069
Silver
1718 3096 1815 3069
Patricia
1505 3165 1635 3138
Moran
1656 3165 1767 3138
(IVnshington)
1517 3226 1754 3188
Patty
2308 3106 2397 3070
Kirsch
2420 3096 2529 3069
Secretary
2227 3175 2382 3139
to
2400 3165 2431 3142
Publisher
2449 3165 2617 3137
Sara
2307 3215 2378 3188
R.
2399 3215 2434 3189
Silon
2453 3215 2537 3188
ADVERTISING
1904 3299 2174 3270
I'roduclionSales
1398 3365 1688 3338
Service
1706 3365 1824 3339
Mgr
1842 3375 1912 3339
Jean
1534 3426 1610 3389
L.
1633 3415 1664 3389
Engel
1685 3425 1780 3388
Western
2269 3364 2404 3338
Manager
2424 3373 2576 3338
Shell
2314 3414 2395 3387
.Mpert
2417 3423 2526 3387
U.
1284 3488 1316 3460
S.
1341 3488 1367 3460
RADIO
1395 3488 1512 3460
is
1539 3488 1559 3462
published
1587 3495 1739 3459
monthly
1768 3495 1894 3459
by
1922 3495 1959 3459
Arnold
1984 3488 2093 3459
Alpert
2120 3495 2225 3459
Publications,
2252 3491 2455 3457
Inc.
2484 3487 2539 3458
Editorial
2577 3486 2711 3457
and
2738 3486 2795 3457
Business
1282 3528 1408 3501
Office
1429 3528 1527 3500
50
1549 3528 1584 3502
West
1603 3528 1687 3500
57th
1708 3527 1774 3499
Street,
1798 3531 1902 3499
New
1926 3527 1995 3501
York
2016 3527 2087 3499
19,
2113 3531 2151 3501
N.
2174 3527 2209 3500
Y.
2229 3527 2259 3499
Circle
2281 3527 2379 3498
5-2170.
2402 3527 2517 3500
Western
2538 3526 2673 3498
Office
2697 3525 2794 3497
1653
1287 3568 1353 3542
So.
1381 3568 1426 3540
Elm
1453 3568 1506 3540
Street,
1532 3573 1636 3539
Denver
1664 3568 1777 3541
22,
1801 3572 1844 3542
Colorado.
1871 3568 2034 3539
Skyline
2070 3574 2179 3539
6-1465.
2204 3568 2319 3541
Washington,
2354 3574 2559 3538
D.
2587 3566 2618 3538
C—
2644 3566 2720 3538
8037
2721 3565 2795 3538
Eastern
1284 3607 1397 3579
Road,
1427 3611 1517 3579
Silver
1544 3608 1631 3580
Spring,
1657 3615 1769 3580
Md.
1800 3608 1861 3580
JUniper
1885 3615 2016 3580
8-7261.
2043 3608 2158 3582
Printing
2187 3615 2310 3580
Office
2340 3607 2437 3579
—
2441 3600 2479 3596
3110
2482 3607 2555 3580
Elm
2584 3606 2637 3578
Avenue,
2667 3610 2795 3580
Baltimore
1284 3648 1436 3619
II,
1462 3651 1499 3622
Md.
1521 3648 1582 3620
Price
1615 3649 1691 3620
35^
1711 3652 1765 3621
a
1785 3648 1800 3631
copy;
1820 3655 1908 3631
subscription,
1930 3655 2135 3620
$3
2156 3652 2188 3620
a
2211 3648 2226 3631
year,
2247 3655 2324 3631
$5
2346 3651 2380 3619
for
2401 3648 2446 3619
tv/o
2465 3647 2521 3622
years
2542 3653 2625 3629
in
2646 3646 2671 3621
U.S.A.
2696 3646 2796 3617
U.S.
1284 3687 1346 3659
Possessions
1365 3688 1541 3659
and
1560 3688 1616 3660
Canada
1636 3688 1762 3659
$4
1782 3692 1818 3659
a
1835 3688 1850 3671
year,
1870 3695 1946 3671
$6
1966 3691 2001 3660
for
2020 3688 2066 3659
two
2083 3688 2139 3663
years.
2159 3694 2250 3670
Please
2281 3687 2378 3659
advise
2399 3687 2498 3659
if
2519 3686 2540 3658
you
2558 3693 2612 3669
move
2634 3686 2717 3669
and
2737 3686 2794 3657
give
1281 3734 1345 3702
old
1365 3727 1414 3698
and
1435 3728 1490 3699
new
1512 3727 1569 3710
address.
1589 3728 1718 3698
Copyright
1737 3735 1902 3699
1958
1929 3728 1996 3701
by
2017 3735 2054 3698
Arnold
2074 3727 2183 3698
Alpert
2205 3735 2310 3697
Publications,
2332 3730 2533 3697
Inc.
2559 3726 2612 3699
Accepted
2633 3732 2790 3695
as
1284 3767 1314 3751
controlled
1332 3768 1494 3739
circulation
1514 3768 1684 3740
publication
1707 3774 1887 3739
at
1908 3768 1938 3744
Baltimore,
1959 3772 2120 3739
Maryland.
2143 3774 2306 3739
U.
2189 3924 2228 3895
S.
2256 3924 2285 3895
RADIO
2312 3924 2463 3894
•
2515 3921 2533 3903
April
2583 3935 2681 3893
1958
2715 3923 2794 3891
At
468 538 606 442
we
376 1132 434 1107
don't
467 1131 577 1091
believe
611 1132 766 1091
in
801 1132 840 1093
soft
875 1132 956 1090
sell,
990 1135 1079 1091
insinuations,
377 1207 660 1162
or
683 1201 728 1176
in
752 1200 789 1163
trying
812 1213 947 1162
to
968 1202 1008 1170
be
1031 1201 1080 1159
"gimmicky"
376 1282 652 1228
or
681 1271 726 1246
subliminal.
754 1270 1004 1230
We
375 1486 447 1445
do
479 1486 533 1445
believe
568 1486 723 1445
in
760 1487 797 1449
tlie
833 1488 898 1446
selling
933 1499 1080 1446
power
376 1568 510 1531
of
527 1555 571 1514
Red
587 1556 670 1515
Kirk,
688 1563 805 1514
Jack
820 1561 920 1514
Bendt,
937 1563 1078 1515
Bob
376 1625 461 1584
Henry,
498 1636 650 1585
Jimmy
687 1637 840 1585
Logsdon,
876 1637 1078 1584
Wilson
374 1694 529 1653
Hatcher,
557 1701 747 1654
Paul
774 1694 874 1653
Cowley,
901 1706 1077 1654
and
375 1762 453 1722
Tommy
474 1774 644 1723
Downs.
665 1764 825 1723
They're
371 1992 545 1938
friendly,
563 1992 758 1938
authoritative,
776 1988 1077 1940
enthusiastic,
373 2056 649 2007
and
685 2049 763 2008
persuasive
798 2062 1078 2011
about
373 2118 495 2077
your
523 2130 623 2093
product
650 2131 821 2078
—
823 2106 880 2102
they
882 2131 976 2078
sell
1003 2119 1076 2078
it
374 2187 402 2148
tiie
433 2188 498 2146
way
529 2199 617 2162
you
648 2199 729 2162
would
760 2188 893 2147
sell
927 2189 1001 2147
it.
1035 2189 1076 2149
February
434 2415 639 2363
PULSE
678 2405 845 2364
Shows
881 2405 1020 2364
W
431 2471 465 2433
KLO
482 2473 589 2432
FIRST—
613 2474 825 2433
Morning
829 2487 1020 2434
—
429 2529 487 2525
Afternoon
489 2543 716 2501
—
719 2531 777 2527
and
779 2544 858 2503
Night.
882 2556 1018 2503
Check
428 2759 559 2718
vour
578 2761 681 2735
HOOPER
698 2761 919 2719
too!
937 2762 1020 2721
Represented
569 2969 804 2925
by
833 2970 880 2926
JOHN
377 3105 522 3064
BLAIR
559 3105 696 3067
&
732 3106 763 3067
COMPANY
800 3107 1070 3067
I
394 3488 405 3436
—
405 3450 511 3431
^s7V=rs:?Vz]
511 3482 1053 3383
WKLO
450 3608 976 3490
LOUISVILLE
455 3678 885 3631
^
918 3696 1035 3617
for
1357 350 1421 313
buyers
1444 360 1586 314
and
1609 351 1687 314
sellers
1711 353 1850 315
of
1873 353 1917 316
radio
1942 354 2050 317
advertising
2075 364 2320 317
'^ABIO
1706 736 2864 432
MAY-
1360 827 1507 791
1958
1531 830 1639 793
VOL.
2519 834 2630 797
2
2655 832 2682 797
-
2700 824 2714 819
NO.
2735 834 2819 797
5
2846 834 2869 798
IN
1895 929 1956 886
THIS
1988 931 2124 886
ISSUE
2157 931 2312 887
New
1359 1008 1459 972
Safes
1487 1010 1594 972
Opportunities
1620 1019 1928 973
Call
1650 1054 1725 1025
It
1751 1054 1777 1026
Sales
1801 1054 1890 1025
Development
1913 1068 2166 1025
or
2189 1056 2228 1036
Education
2250 1057 2443 1026
—
2445 1049 2490 1044
Radio
1654 1104 1767 1074
Forces
1793 1105 1910 1075
Are
1934 1105 2001 1075
Creating
2026 1117 2191 1075
New
2216 1106 2300 1076
Business
2323 1107 2482 1075
Colonial
1359 1178 1540 1140
Use
1568 1179 1645 1142
of
1670 1179 1714 1143
Regional
1741 1190 1927 1143
Radio
1957 1181 2078 1144
SiijxT
1654 1235 1762 1195
Market
1787 1224 1919 1194
Chain
1944 1224 2056 1194
Cicts
2081 1225 2163 1196
Results;
2186 1229 2334 1194
Will
1653 1274 1736 1243
Spend
1755 1286 1872 1244
$236,000
1891 1280 2053 1243
in
2073 1275 2108 1245
Radio
2129 1275 2244 1244
in
2265 1275 2299 1244
1958
2326 1275 2405 1244
Formats:
1363 1348 1553 1312
What
1580 1349 1706 1311
is
1732 1350 1765 1312
Radio
1791 1350 1912 1313
Today?
1935 1360 2092 1313
Stations'
1654 1393 1812 1363
Approaches
1837 1405 2058 1364
Are
2080 1395 2146 1364
Varied
2168 1395 2295 1364
In
1656 1442 1694 1413
Entertainment
1719 1444 2000 1412
and
2024 1444 2093 1414
Information
2120 1445 2352 1413
Evolution
1364 1518 1568 1481
in
1596 1518 1633 1483
Network
1660 1519 1854 1481
Economics
1883 1520 2112 1482
Mam
1654 1562 1754 1532
Advertisers
1784 1563 1994 1533
Have
2021 1563 2116 1534
Moved
2142 1564 2269 1533
in
2296 1565 2330 1534
Aloiii^side
1656 1621 1840 1582
the
1869 1612 1924 1582
Traditional
1951 1614 2172 1583
Top
2202 1626 2292 1584
15'
2324 1614 2370 1584
Sound
1362 1687 1494 1651
Sells
1520 1688 1618 1651
National
1644 1688 1833 1652
Shoes
1858 1689 1980 1651
C-liain
1655 1731 1766 1702
Allots
1789 1732 1897 1702
to
1919 1732 1952 1710
Radio
1973 1733 2086 1702
Fresh
2108 1733 2208 1702
Ideas
2228 1733 2324 1702
And
1655 1781 1733 1751
(y)
1755 1781 1794 1754
Percent
1819 1782 1958 1753
of
1981 1782 2018 1752
Its
2040 1782 2085 1753
Ad
2107 1783 2160 1753
Budget
2183 1794 2317 1752
Convention
1359 1857 1612 1820
Supplement
1638 1866 1903 1820
•
1659 1898 1676 1881
A
1708 1900 1732 1874
I'idiire
1756 1901 1888 1872
Story
1905 1913 2001 1874
of
2020 1902 2056 1872
Radio's
2075 1903 2215 1871
First
2234 1903 2319 1872
38
2338 1903 2377 1872
Years
2397 1903 2497 1873
•
1658 1949 1677 1931
NAB
1707 1951 1800 1922
Highlights
1822 1961 2020 1921
and
2037 1952 2105 1921
Agenda
2124 1962 2267 1922
•
1657 1999 1677 1980
Exhibitors
1705 2002 1904 1970
and
1927 2002 1993 1971
Listings
2020 2011 2167 1971
•
1659 2048 1677 2030
Things
1705 2061 1840 2020
to
1865 2051 1899 2028
Do
1922 2051 1975 2022
in
2000 2051 2033 2021
L.
2060 2051 2095 2021
A.
2120 2052 2159 2022
.
1791 2153 1801 2143
.
1828 2153 1837 2143
.
1864 2153 1873 2144
DEPARTMENTS
1903 2155 2338 2109
.
2366 2154 2375 2145
.
2403 2155 2413 2145
.
2441 2155 2451 2145
13
2820 1015 2871 977
16
2822 1184 2873 1147
20
2819 1352 2873 1315
26
2820 1522 2874 1485
28
2821 1691 2875 1654
33
2821 1860 2874 1823
Airwaves
1360 2221 1531 2190
1
2044 2219 2054 2192
Radio
2184 2220 2294 2191
Registers
2320 2231 2489 2190
440
439
1
74
Soundings
1360 2282 1556 2240
5
2040 2271 2059 2242
Report
2183 2282 2315 2242
from
2341 2271 2429 2240
RAB
2455 2271 2547 2241
440
439
1
75
Washington
1360 2332 1590 2289
7
2039 2320 2057 2292
Report
2182 2332 2313 2291
from
2341 2320 2427 2290
Representatives
2454 2333 2753 2290
440
439
1
76
Silver
1361 2370 1467 2340
Mike
1491 2370 1586 2340
9
2037 2370 2060 2342
Report
2182 2382 2313 2341
from
2340 2370 2427 2340
Agencies
2453 2381 2618 2340
440
439
1
78
Letters
1361 2420 1492 2390
to
1513 2420 1547 2398
Editor
1566 2420 1686 2390
10
2018 2421 2060 2391
Report
2182 2432 2314 2391
from
2340 2420 2427 2390
Networks
2454 2421 2632 2390
440
439
1
80
Focus
1359 2471 1465 2440
on
1483 2470 1529 2450
Radio
1549 2470 1662 2439
42
2013 2470 2058 2441
Report
2183 2482 2317 2441
from
2341 2471 2431 2439
Canada
2454 2471 2596 2440
440
439
1
88
Hometown
1361 2521 1571 2491
U.S.A.
1600 2521 1718 2490
69
2016 2521 2060 2491
Radio
2182 2520 2296 2490
Ratings
2319 2531 2464 2490
440
439
1
90
Commercial
1361 2570 1589 2540
Clinic
1615 2570 1728 2539
71
2016 2570 2055 2542
Names
2183 2570 2309 2540
and
2333 2570 2400 2540
Faces
2427 2571 2525 2540
440
439
1
92
Station
1362 2620 1494 2590
Log
1515 2629 1587 2590
72
2017 2620 2060 2592
Editorial
2182 2620 2349 2590
440
439
1
124
EDITOR
1874 2738 2017 2708
AND
2039 2737 2127 2709
PUBLISHER
2152 2739 2364 2709
Arnold
1992 2794 2112 2767
Alpert
2139 2804 2249 2767
Business
1580 2854 1725 2826
Manager
1747 2864 1901 2827
Managing
2347 2864 2522 2826
Editor
2540 2854 2652 2826
Catherine
1555 2905 1726 2876
Scott
1746 2904 1828 2876
Rose
1851 2905 1932 2878
Jonah
2389 2906 2488 2872
Gitlitz
2507 2900 2617 2872
Art
2024 2954 2081 2926
Editor
2109 2954 2220 2927
Rollie
1970 3004 2074 2976
De
2094 3004 2139 2977
vendorf
2143 3003 2275 2976
ASSISTANT
1916 3067 2136 3037
EDITORS
2159 3068 2322 3039
Michael
1589 3125 1725 3097
G.
1746 3124 1781 3097
Silver
1800 3124 1897 3096
Patty
2389 3134 2479 3097
Kirsch
2501 3124 2610 3095
Patricia
1585 3194 1717 3166
Moran
1737 3193 1849 3166
Secretary
2307 3202 2463 3165
to
2482 3192 2512 3169
Publisher
2530 3193 2698 3164
(Wnshin
1599 3252 1742 3215
gton)
1746 3253 1834 3218
Sara
2387 3243 2459 3216
R.
2479 3242 2514 3217
Silon
2533 3242 2617 3215
ADYERT'^"^'^
1984 3325 2254 3297
Production-Sales
1477 3394 1769 3365
Service
1785 3392 1903 3366
Afgr.
1920 3403 2000 3366
Western
2348 3390 2484 3365
Manager
2503 3400 2655 3364
Jean
1614 3454 1691 3417
L
1712 3442 1735 3416
Engel
1765 3453 1860 3415
Shell
2394 3441 2476 3413
Alpert
2495 3450 2606 3413
U.
1365 3517 1398 3488
S.
1422 3517 1449 3488
RADIO
1476 3516 1594 3487
!s
1619 3517 1641 3489
published
1667 3522 1819 3486
monthly
1848 3522 1975 3485
by
2002 3522 2039 3485
Arnold
2064 3514 2172 3485
Alperi
2200 3521 2305 3485
Pubiicafions,
2331 3518 2535 3484
Inc.
2563 3513 2619 3484
Editorial
2656 3513 2791 3482
and
2818 3512 2874 3482
Business
1362 3557 1489 3529
OfRce
1509 3556 1606 3528
50
1628 3556 1664 3529
West
1683 3555 1767 3527
57th
1787 3555 1854 3526
Street,
1877 3558 1981 3526
New
2005 3554 2074 3527
York
2095 3554 2167 3525
19,
2192 3558 2230 3527
N.
2253 3554 2288 3526
Y.
2308 3554 2338 3525
Circle
2359 3554 2458 3524
5-2170.
2481 3553 2596 3526
Western
2617 3552 2752 3524
Office
2775 3552 2873 3522
1653
1367 3597 1433 3570
So.
1460 3597 1507 3568
Elm
1533 3596 1586 3567
Street,
1612 3600 1716 3567
Denver
1743 3596 1856 3568
22,
1880 3599 1924 3568
Colorado.
1950 3595 2113 3565
Skyline
2149 3601 2258 3565
6-1465.
2283 3594 2399 3567
Washington,
2433 3600 2638 3564
D.
2666 3592 2697 3564
C—
2723 3592 2799 3563
8037
2799 3591 2873 3564
Eastern
1364 3636 1478 3607
Road,
1507 3640 1598 3607
Silver
1624 3636 1713 3607
Spring,
1737 3643 1849 3607
Md.
1879 3636 1941 3606
JUniper
1964 3642 2097 3606
8-7261.
2123 3635 2238 3608
Printing
2267 3641 2390 3606
Office
2419 3634 2517 3605
—
2520 3627 2559 3622
3110
2561 3634 2635 3606
Elm
2664 3633 2717 3604
Avenue,
2746 3635 2874 3605
Baltimore
1364 3677 1516 3647
I
1542 3676 1546 3650
I,
1561 3679 1580 3650
Md.
1601 3676 1663 3647
Price
1694 3676 1771 3647
35#
1790 3679 1845 3648
a
1865 3675 1880 3658
copy;
1899 3682 1988 3657
subscription,
2009 3681 2214 3646
$3
2234 3678 2267 3646
a
2290 3674 2305 3657
year,
2326 3681 2403 3657
$5
2425 3677 2459 3645
for
2480 3674 2526 3645
two
2544 3673 2601 3648
years
2621 3679 2704 3655
in
2725 3672 2750 3646
U.S.A.
2774 3672 2874 3643
U.S.
1364 3716 1427 3687
Possessions
1445 3716 1622 3688
and
1640 3716 1697 3687
Canada
1716 3715 1841 3686
$4
1861 3719 1898 3686
a
1915 3714 1929 3698
year,
1949 3721 2026 3698
$6
2045 3718 2081 3686
for
2099 3714 2145 3685
two
2162 3714 2218 3690
years.
2238 3720 2329 3696
Please
2361 3714 2457 3685
advise
2478 3714 2578 3685
if
2598 3712 2619 3683
you
2637 3719 2691 3695
move
2714 3712 2796 3695
and
2816 3712 2872 3682
give
1360 3763 1425 3730
old
1445 3756 1494 3727
and
1515 3756 1570 3726
new
1591 3756 1649 3738
address.
1669 3755 1797 3725
Copyright
1816 3762 1981 3725
1958
2007 3754 2075 3727
by
2095 3761 2132 3724
Arnold
2152 3754 2262 3724
Alpert
2284 3761 2389 3724
Publications,
2411 3756 2612 3723
Inc.
2637 3752 2691 3724
Accepted
2712 3758 2868 3721
as
1364 3797 1394 3779
controlled
1411 3796 1574 3767
circulation
1594 3796 1763 3767
publication
1786 3801 1965 3766
at
1987 3795 2017 3770
Baltimore,
2037 3798 2199 3766
Maryland.
2221 3800 2384 3765
U.
2306 3949 2346 3920
S.
2368 3949 2397 3920
RADIO
2419 3949 2569 3919
May
2690 3958 2770 3918
1958
2795 3948 2874 3917
TO
378 424 452 363
MEET
483 423 628 365
HEAD
661 426 812 367
ON
841 426 927 367
A
381 539 420 480
NEED
462 540 603 482
THAT
636 543 788 483
EXISTS
824 545 998 485
IN
377 651 437 592
THE
475 650 577 592
RADIO
617 654 801 594
FIELD
838 655 978 597
TODAY
372 759 570 700
...
622 761 692 744
*
530 1009 560 980
U.S.
595 1023 743 972
RADtO
771 1024 1060 973
for
352 1136 419 1102
the
444 1136 516 1102
buyers
544 1145 695 1103
and
723 1137 806 1104
sellers
836 1138 982 1104
of
1006 1138 1051 1104
radio
353 1186 472 1152
advertising
500 1196 758 1152
An
351 1264 402 1234
indispensable
425 1271 692 1233
tool
712 1265 782 1235
for
803 1265 858 1233
sharpen-
878 1273 1045 1234
ing
353 1321 410 1282
the
440 1314 497 1282
advertiser's
524 1314 748 1282
agency's
777 1322 947 1284
and
975 1315 1046 1284
broadcaster's
353 1363 651 1330
approach
682 1370 885 1333
to
918 1364 955 1337
the
985 1365 1048 1334
buying
353 1419 481 1379
and
509 1412 580 1381
selling
607 1421 728 1381
of
753 1413 792 1381
RADIO
818 1414 949 1381
AD-
973 1414 1046 1382
VERTISING.
353 1462 577 1428
ISSUED
541 1534 658 1509
MONTHLY
686 1535 859 1510
•
353 1614 389 1577
ONE
434 1618 548 1578
YEAR
590 1618 730 1579
$3.00
768 1624 926 1576
•
353 1702 388 1667
TWO
426 1707 559 1667
YEARS
601 1708 773 1668
$5.00
816 1711 975 1665
WRITE
357 3524 455 3500
CIRCULATION
479 3527 700 3500
DEPARTMENT
725 3529 932 3504
U.S.
415 3598 551 3552
RADIO
584 3602 850 3554
50
414 3665 463 3633
WEST
494 3668 608 3634
57th
638 3670 728 3637
STREET
760 3672 905 3638
NEW
429 3736 548 3700
YORK
568 3738 703 3701
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730 3743 794 3702
NEW
818 3737 938 3702
YORK
957 3740 1091 3703
for
1338 349 1400 313
buyers
1424 358 1566 313
and
1590 348 1667 313
sellers
1693 350 1831 313
of
1856 350 1899 314
radio
1925 350 2033 315
advertising
2056 361 2301 315
■mDio
1690 736 2840 432
JUNE-
1340 828 1500 792
1958
1525 829 1632 793
IN
1886 938 1946 896
THIS
1979 940 2115 896
ISSUE
2151 940 2305 897
Tiny
1340 1028 1438 983
Key
1464 1029 1545 983
to
1570 1019 1611 989
Tomorrow's
1636 1020 1898 984
Radio
1927 1021 2046 985
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1636 1064 1773 1034
bill
1796 1064 1857 1035
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1883 1073 2009 1035
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2049 1065 2058 1037
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2074 1066 2234 1036
Creating
1633 1123 1797 1084
Vast
1820 1115 1900 1085
New
1928 1115 2010 1085
Audience
2036 1116 2214 1085
Tetley
1341 1208 1482 1163
Leaves
1505 1200 1650 1164
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1676 1199 1708 1164
to
1730 1200 1770 1171
Radio
1797 1200 1916 1165
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1633 1243 1673 1215
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1695 1244 1835 1216
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1857 1244 1890 1217
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1917 1254 2048 1215
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2073 1245 2106 1223
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2130 1247 2300 1216
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1634 1294 1723 1263
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1746 1294 1841 1264
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1865 1294 1899 1272
Second
1921 1295 2051 1265
Place
2075 1295 2171 1265
in
2196 1295 2228 1265
Sales
2253 1296 2342 1265
Filling
1344 1389 1480 1343
'em
1507 1379 1583 1343
Up
1613 1389 1671 1344
With
1698 1379 1811 1344
Radio
1843 1381 1962 1345
(.asoline.
1633 1425 1807 1395
Sei\iie
1831 1424 1960 1395
Sialions
1983 1425 2131 1395
Turn
1634 1474 1734 1445
to
1756 1474 1790 1451
Radio
1810 1474 1924 1445
With
1944 1475 2039 1445
(loop
2060 1487 2170 1446
Help
2193 1488 2286 1445
Radio
1343 1559 1462 1524
Follows
1483 1560 1647 1524
the
1666 1560 1734 1525
Flagships
1756 1570 1955 1525
Delia
1634 1604 1734 1575
Air
1759 1604 1818 1575
Lines
1840 1604 1941 1576
Triples
1962 1617 2100 1574
Radio;
2125 1607 2248 1575
Uses
1634 1654 1716 1624
Newscasts
1740 1654 1925 1624
and
1950 1655 2016 1625
Announcements
2044 1656 2352 1625
NAB
1343 1738 1444 1704
Meeting
1474 1750 1654 1704
Is
1683 1740 1715 1705
Radio-Active
1742 1740 2028 1705
Ikaltli
1636 1784 1763 1755
ol
1788 1784 1820 1757
Industry
1849 1795 2006 1755
Rexiewed;
2032 1786 2225 1754
Ideas
1636 1833 1730 1804
l-".x(
1750 1833 1809 1805
hanged
1820 1843 1953 1804
on
1973 1834 2018 1814
I'rolilems
2040 1835 2212 1805
Spot
1342 1928 1437 1884
Data
1463 1920 1560 1885
on
1585 1920 1634 1897
538
537
1
150
Markets
1769 1920 1949 1884
Adam
1635 1964 1743 1935
^Ouiig
1763 1973 1883 1936
I'rojet
1904 1974 2014 1934
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2026 1964 2114 1934
of
2131 1964 2168 1934
Gains
2185 1964 2292 1934
Made
1635 2014 1737 1984
i)\
1757 2013 1791 1985
S|)oi
1816 2025 1894 1986
Radio
1919 2013 2030 1984
in
2051 2014 2082 1985
l!t.')7
2109 2015 2185 1985
.
1755 2126 1764 2117
.
1796 2127 1806 2117
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1837 2126 1846 2118
DEPARTMENTS
1881 2128 2315 2084
.
2347 2128 2356 2118
VOL.
2485 832 2594 795
2
2631 830 2655 795
-
2676 822 2688 817
NO.
2711 831 2792 795
6
2829 832 2853 796
19
2804 1022 2854 986
22
2802 1201 2854 1166
26
2802 1382 2854 1347
30
2802 1563 2855 1526
34
2802 1742 2854 1706
38
2802 1922 2854 1885
Air\va\es
1343 2194 1510 2165
-
1800 2183 1809 2180
3
2022 2194 2039 2166
Radio
2164 2193 2275 2164
Registers
2297 2203 2464 2164
47
2811 2195 2854 2166
Soundings
1341 2255 1537 2214
9
2020 2243 2040 2216
R(|)ort
2163 2255 2291 2215
from
2320 2244 2406 2214
R.\B
2433 2244 2524 2215
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2811 2246 2854 2217
Washington
1341 2305 1570 2264
n
2001 2293 2035 2267
Report
2163 2306 2292 2265
from
2316 2294 2403 2264
Representatives
2426 2306 2725 2264
49
2811 2295 2855 2266
Silver
1342 2345 1450 2314
Mike
1472 2345 1567 2315
13
2001 2345 2039 2317
Re|)ort
2165 2356 2294 2315
from
2315 2344 2403 2314
Agencies
2423 2355 2588 2314
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2813 2346 2856 2316
Letters
1342 2395 1473 2365
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1501 2395 1535 2372
Lditor
1563 2395 1682 2365
16
2001 2395 2040 2367
R(
2165 2393 2203 2365
port
2218 2406 2294 2371
from
2317 2394 2404 2364
Networks
2428 2394 2606 2365
51
2813 2395 2850 2366
Focus
1342 2445 1448 2415
on
1464 2444 1509 2425
Radio
1532 2445 1644 2415
40
1998 2445 2041 2417
R(
2165 2443 2204 2415
port
2219 2455 2294 2422
from
2316 2444 2403 2414
Canada
2423 2444 2564 2415
55
2814 2446 2855 2417
Hometown
1344 2495 1552 2466
U.S.A.
1578 2495 1694 2465
43
1998 2495 2039 2468
Radio
2164 2494 2275 2464
Ratings
2300 2504 2443 2464
56
2814 2496 2856 2467
(lonnneriial
1344 2545 1571 2515
Clinic
1591 2545 1699 2515
45
1999 2545 2040 2518
Names
2164 2544 2287 2515
and
2309 2544 2376 2515
Faces
2400 2545 2497 2515
58
2814 2546 2855 2517
•Station
1344 2595 1475 2565
l>og
1505 2605 1577 2565
46
1999 2595 2042 2568
Ldilorial
2164 2594 2327 2564
60
2813 2596 2857 2566
EDITOR
1856 2743 1999 2713
AND
2021 2742 2109 2714
PUBLISHER
2134 2743 2346 2713
Arnold
1975 2799 2095 2772
A\pen
2121 2809 2231 2772
Business
1563 2859 1707 2831
Manager
1730 2869 1883 2833
Managing
2330 2868 2504 2830
Editor
2523 2858 2634 2831
Catherine
1537 2910 1708 2882
Scott
1728 2909 1811 2882
Rose
1833 2910 1914 2883
Jonah
2367 2912 2471 2877
Gitlitz
2490 2905 2600 2876
Art
2007 2959 2065 2932
Editor
2091 2959 2203 2931
Rollie
1954 3009 2057 2981
Devendorf
2076 3009 2259 2981
ASSISTANT
1899 3072 2119 3043
EDITORS
2142 3073 2306 3043
Michael
1573 3131 1709 3103
G.
1729 3130 1765 3103
Silver
1783 3130 1881 3102
Patty
2373 3139 2462 3102
Kirsch
2485 3128 2594 3100
Patricia
1569 3199 1701 3171
Mo
1720 3198 1774 3171
ran
1778 3198 1833 3179
Secretary
2291 3207 2447 3171
to
2465 3197 2495 3174
Publisher
2514 3197 2681 3169
(Washington)
1582 3257 1818 3221
Sara
2371 3247 2443 3220
R.
2463 3247 2499 3221
Si
2517 3247 2544 3220
Ion
2551 3247 2601 3220
ADVERT'*'"'^
1969 3331 2240 3302
Production-Sales
1461 3399 1753 3371
Service
1769 3398 1888 3371
Afgr.
1905 3408 1985 3372
Western
2333 3396 2470 3369
Manager
2487 3405 2641 3368
Jean
1597 3459 1674 3423
L
1696 3448 1717 3421
.
1723 3448 1728 3444
Engel
1748 3458 1844 3421
Shell
2378 3446 2460 3418
Alpert
2480 3455 2591 3418
U.
1348 3523 1381 3493
S.
1405 3522 1432 3493
RADIO
1459 3522 1577 3493
Is
1603 3522 1624 3495
publlsheeJ
1651 3528 1803 3491
monthly
1832 3527 1959 3491
by
1986 3527 2024 3491
Arnold
2048 3520 2157 3491
Alperf
2185 3526 2290 3490
Publications,
2316 3523 2519 3489
Inc.
2548 3518 2604 3489
Editorial
2640 3517 2775 3486
and
2800 3516 2856 3485
Business
1345 3562 1473 3534
Office
1493 3562 1591 3533
50
1613 3561 1648 3534
West
1667 3561 1751 3533
57th
1772 3560 1839 3532
Street,
1862 3564 1966 3532
New
1990 3560 2059 3533
York
2080 3559 2152 3531
19,
2177 3563 2215 3532
N.
2238 3559 2273 3532
Y.
2293 3559 2323 3530
Circle
2345 3559 2443 3529
5-2170.
2466 3558 2581 3530
Western
2602 3557 2737 3528
Office
2759 3556 2855 3526
1653
1351 3602 1417 3575
So.
1444 3602 1491 3573
Elm
1517 3601 1570 3573
Street,
1596 3605 1701 3572
Denver
1728 3601 1841 3573
22,
1865 3605 1909 3574
Colorado.
1935 3601 2099 3571
Skyline
2134 3607 2243 3571
6-1465.
2268 3599 2384 3572
Washington,
2417 3605 2623 3568
D.
2650 3597 2682 3568
C—
2708 3597 2782 3568
8037
2782 3595 2855 3567
Eastern
1347 3641 1462 3612
Road,
1490 3644 1582 3612
Silver
1607 3641 1697 3612
Spring,
1721 3648 1834 3612
Md.
1864 3641 1926 3612
JUnlper
1949 3647 2081 3612
8-7261.
2107 3640 2223 3613
Printing
2251 3646 2375 3611
Office—
2404 3639 2543 3610
3110
2546 3638 2620 3611
Elm
2648 3637 2701 3608
Avenue.
2730 3639 2856 3610
Baltimore
1348 3681 1500 3651
II,
1525 3685 1564 3655
Md.
1585 3681 1647 3652
Price
1678 3681 1755 3652
35*
1775 3685 1829 3654
a
1849 3680 1864 3663
copy;
1884 3687 1973 3663
subscription,
1994 3687 2199 3652
$3
2219 3684 2252 3651
a
2274 3679 2289 3662
year,
2311 3686 2388 3661
J5
2409 3683 2444 3650
for
2465 3679 2510 3650
two
2529 3678 2585 3653
years
2606 3684 2688 3659
In
2709 3677 2734 3650
U.S.A.
2758 3676 2856 3646
U.S.
1348 3721 1411 3691
Possessions
1429 3721 1606 3692
and
1624 3721 1681 3692
Canada
1700 3721 1826 3691
$4
1846 3724 1882 3692
a
1899 3720 1914 3703
year,
1933 3727 2010 3703
$6
2030 3724 2066 3691
for
2084 3720 2130 3691
two
2147 3720 2203 3695
years.
2223 3726 2315 3702
Please
2345 3719 2442 3690
advise
2463 3718 2563 3690
If
2583 3717 2604 3688
you
2622 3724 2676 3699
move
2697 3716 2780 3699
and
2799 3715 2854 3685
give
1343 3768 1409 3734
old
1428 3761 1477 3731
and
1498 3761 1553 3731
new
1575 3760 1633 3743
address.
1652 3760 1781 3730
Copyright
1800 3767 1965 3731
1968
1992 3760 2060 3733
by
2080 3767 2117 3730
Arnold
2137 3759 2247 3730
Alpert
2269 3766 2374 3729
Publications,
2395 3761 2597 3728
Inc.
2621 3757 2675 3729
Accepted
2695 3763 2849 3723
as
1347 3801 1377 3783
controlled
1394 3801 1557 3771
circulation
1577 3801 1747 3772
publication
1770 3807 1950 3771
at
1971 3800 2001 3776
Baltimore,
2022 3804 2183 3771
Maryland.
2205 3806 2370 3770
U.
2280 3956 2319 3926
S.
2340 3955 2370 3926
RADIO
2391 3955 2541 3924
•
2593 3951 2612 3933
June
2660 3965 2751 3924
1958
2776 3951 2852 3920
Radio's
599 1460 852 1393
First
884 1438 1048 1384
38
678 1546 754 1492
Years
786 1538 985 1484
NOW
498 1878 872 1770
.
910 1874 934 1850
,
974 1874 1000 1850
.
1038 1874 1064 1848
Reprints
499 2015 727 1961
of
749 2004 797 1960
selected
821 2004 1029 1959
articles
497 2094 690 2050
and
715 2094 808 2050
features
497 2182 710 2138
in
735 2181 781 2137
U.S.
497 2272 612 2226
RADIO
640 2270 864 2226
are
498 2360 582 2332
available
606 2360 846 2314
in
872 2357 917 2314
the
497 2448 576 2404
above
597 2448 749 2404
form.
769 2447 912 2403
Other
496 2536 654 2492
articles
678 2536 871 2491
and
892 2535 986 2491
features
498 2625 710 2581
in
737 2623 784 2580
U.S.
499 2714 612 2669
Radio
638 2712 794 2668
can
817 2712 906 2684
be
496 2801 554 2758
reprinted
579 2811 827 2757
for
498 2889 571 2846
>
594 2900 611 2863
our
615 2889 715 2863
use
736 2889 817 2862
at
497 2978 543 2943
nominal
571 2978 784 2934
cost.
812 2977 927 2942
For
498 3088 557 3053
complete
577 3097 755 3053
details
495 3169 622 3132
write
646 3167 747 3133
—
748 3159 797 3153
Reprints
500 3296 717 3243
US.
499 3373 601 3330
RADIO
642 3373 831 3329
50
499 3462 560 3419
West
585 3462 720 3419
57th
747 3462 865 3418
Street,
891 3468 1063 3418
New
500 3549 612 3508
York
635 3550 759 3507
19,
788 3555 861 3507
N.
889 3548 946 3507
Y.
970 3549 1023 3506
for
1325 306 1387 270
buyers
1409 315 1551 270
and
1573 306 1650 271
sellers
1674 307 1812 271
of
1834 307 1877 272
radio
1902 308 2009 273
advertising
2033 320 2276 274
^
1239 3755 1248 3718
'^ABIO
1680 704 2832 392
JULY-
1323 793 1479 758
1958
1504 794 1611 758
VOL.
2471 800 2583 763
2
2617 798 2642 764
-
2662 790 2675 785
NO.
2697 800 2781 764
7
2815 799 2838 765
.
1765 909 1774 900
.
1803 909 1811 900
.
1839 909 1848 900
IN
1879 909 1939 867
THIS
1967 911 2103 868
ISSUE
2134 912 2288 868
Will
1326 996 1423 960
If
1447 996 1479 962
Be
1500 998 1550 962
Better
1571 999 1707 963
Than
1724 1000 1834 964
1957?
1857 1000 1989 965
Ouilook
1620 1053 1773 1025
lor
1799 1053 1848 1028
l-.ill
1874 1054 1938 1026
Hiniii!;
1966 1063 2097 1026
Is
2124 1055 2150 1028
Strong;
2174 1066 2306 1030
Radio's
1623 1103 1760 1073
l'(oiioiii\
1783 1104 1948 1075
Is
1978 1104 2004 1077
Hit;
2028 1114 2086 1075
I'icdor
2112 1106 2228 1077
Texaco
1325 1198 1482 1161
Tackles
1502 1198 1670 1162
the
1693 1198 1762 1164
Man
1786 1200 1879 1164
II
1622 1252 1645 1224
iIr-
1670 1252 1725 1224
Mali-
1747 1254 1837 1225
Is
1861 1254 1888 1226
in
1909 1255 1941 1225
Clliarf^e
1963 1265 2096 1225
of
2116 1256 2152 1226
Aiivtliiii.i;>.
2172 1264 2357 1226
It's
1621 1302 1674 1274
His
1698 1303 1759 1273
Car
1778 1303 1845 1274
—
1847 1296 1890 1293
and
1892 1304 1960 1275
Trxaco
1995 1305 2122 1276
Programs
2145 1315 2319 1278
to
2343 1307 2375 1285
II
2402 1306 2428 1279
in
2439 1306 2468 1278
Plough's
1328 1407 1511 1361
Prescription
1539 1407 1801 1362
for
1829 1399 1890 1364
Radio
1916 1400 2036 1365
Spot
1619 1464 1702 1425
and
1722 1453 1790 1423
Network
1814 1454 1973 1424
Sliaif
1995 1454 2097 1425
in
2122 1454 2153 1425
I'oinuila
2180 1456 2335 1426
HIcndcd
1620 1502 1774 1472
From
1801 1502 1895 1474
Rcstardi
1923 1504 2086 1475
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2113 1504 2178 1476
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2207 1504 2220 1477
\|)cii(
2233 1516 2340 1477
luc
2356 1506 2416 1486
Teenagers
1325 1606 1548 1561
Are
1568 1597 1646 1562
Radio's
1669 1599 1825 1562
Small
1847 1599 1966 1563
Fry
1991 1609 2056 1564
Xudiinci-
1630 1652 1796 1623
Data
1825 1653 1908 1624
Shows
1938 1653 2049 1624
1
2087 1654 2095 1626
hat
2112 1654 2166 1625
Adults
2196 1655 2317 1626
Dominate
1622 1701 1805 1672
at
1828 1701 1857 1681
\n\
1894 1702 1951 1675
lime
1991 1703 2080 1673
ol
2103 1703 2134 1676
the
2162 1703 2216 1674
I)av
2242 1705 2311 1676
Radio
1329 1796 1449 1761
in
1472 1795 1507 1763
10
1534 1797 1584 1761
Midwest
1608 1797 1799 1761
States
1822 1798 1953 1762
RjiIkj
1623 1852 1732 1824
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1758 1853 1824 1825
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1854 1853 1861 1825
lonomic
1881 1853 2029 1825
l''a<
2064 1854 2115 1825
tors
2129 1854 2194 1832
Arc
1622 1903 1687 1874
Linked
1713 1904 1844 1874
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1872 1904 1904 1874
Market
1934 1904 2065 1875
Stiulv
2091 1905 2194 1875
.
1745 2051 1755 2041
.
1784 2051 1793 2042
.
1822 2050 1830 2042
DEPARTMENTS
1862 2054 2297 2008
.
2327 2053 2336 2044
.
2367 2053 2376 2044
.
2406 2054 2416 2044
Catherine
1520 2854 1692 2826
Scott
1712 2854 1794 2827
Rose
1818 2855 1898 2828
lonah
2356 2856 2454 2822
Gitiitz
2475 2849 2584 2822
Art
1991 2904 2047 2878
Editor
2076 2904 2187 2877
Rollie
1938 2955 2041 2927
Devendorf
2060 2955 2242 2927
ASSISTANT
1883 3018 2103 2988
EDITORS
2126 3019 2289 2989
Michael
1556 3075 1690 3048
G.
1712 3075 1747 3048
Silver
1766 3075 1863 3047
Patty
2358 3084 2445 3049
Kirsch
2470 3075 2577 3047
Patricia
1552 3143 1682 3117
Moran
1703 3143 1814 3117
Secretary
2275 3153 2430 3117
to
2448 3144 2479 3120
Publisher
2497 3144 2662 3115
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1564 3204 1671 3166
in
1677 3193 1707 3167
1^1
1711 3203 1741 3171
on)
1747 3202 1801 3169
Sara
2355 3194 2426 3166
R.
2447 3193 2482 3167
Silon
2500 3194 2585 3166
ADVERTISING
1951 3287 2223 3258
I'rudiiclion-SHles
1443 3354 1735 3327
Scrrice
1752 3354 1870 3327
Mgr.
1888 3364 1968 3327
Jean
1581 3414 1658 3378
L.
1679 3404 1711 3377
Engel
1732 3414 1828 3377
l\'estern
2317 3352 2453 3327
Manager
2471 3362 2624 3326
Shell
2361 3403 2444 3375
Alpert
2463 3412 2574 3375
15
2792 1004 2840 969
18
2794 1204 2842 1169
22
2789 1403 2842 1367
26
2789 1603 2841 1567
30
2791 1802 2843 1766
An
1327 2116 1379 2088
waves
1391 2116 1497 2097
3
2008 2119 2026 2091
R.ulio
2151 2118 2261 2088
Rej^isiers
2283 2128 2451 2089
54
2802 2119 2844 2092
Soundings
1326 2176 1522 2137
7
2007 2169 2027 2140
Report
2149 2180 2280 2139
from
2303 2168 2389 2139
R.\H
2410 2168 2501 2139
55
2802 2169 2843 2142
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1326 2226 1554 2186
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1800 2197 1822 2180
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2007 2219 2028 2191
Report
2149 2229 2278 2188
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2304 2218 2391 2189
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2415 2230 2690 2189
s
2702 2218 2713 2203
56
2802 2219 2844 2191
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1327 2267 1433 2237
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1459 2267 1552 2237
11
1986 2269 2022 2241
Report
2150 2279 2279 2239
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2303 2268 2388 2239
.\j;en(
2411 2277 2518 2239
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2531 2267 2575 2238
57
2802 2269 2842 2241
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1329 2317 1458 2287
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1480 2317 1513 2296
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1535 2318 1654 2288
12
1987 2319 2027 2291
Report
2151 2329 2278 2288
from
2304 2318 2390 2289
Networks
2415 2318 2592 2289
60
2802 2319 2843 2291
If)(
1331 2366 1385 2338
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1398 2367 1433 2348
on
1451 2368 1496 2349
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1520 2368 1632 2338
46
1984 2370 2028 2342
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2149 2379 2277 2339
Irom
2303 2368 2387 2339
(ianada
2410 2368 2551 2339
61
2802 2369 2838 2341
Hometown
1331 2417 1537 2388
U.S.A.
1564 2418 1680 2388
48
1984 2420 2027 2391
Radio
2151 2417 2261 2388
Ratiii;4s
2285 2427 2426 2388
62
2802 2418 2843 2391
Comniertial
1326 2468 1555 2438
Cliiiie
1576 2468 1689 2437
52
1983 2469 2027 2441
.N.niie-.
2150 2467 2272 2439
and
2291 2468 2358 2438
I-'atcs
2379 2469 2476 2439
63
2801 2468 2841 2441
Station
1327 2517 1460 2486
I.o^
1486 2528 1556 2487
53
1985 2520 2027 2491
I-'.ditorial
2149 2518 2314 2487
64
2802 2518 2844 2491
EDITOR
1841 2687 1982 2658
AND
2006 2687 2093 2659
PUBLISHER
2119 2688 2330 2659
Airiold
1959 2743 2078 2717
.Mpcit
2106 2754 2214 2717
Business
1546 2804 1690 2777
Manager
1714 2814 1867 2777
Managing
2315 2814 2489 2776
Editor
2508 2804 2619 2776
U.
1331 3477 1363 3449
S.
1387 3477 1414 3449
RADIO
1442 3477 1559 3449
is
1585 3477 1606 3450
published
1634 3483 1786 3447
monthly
1815 3483 1942 3447
by
1969 3484 2006 3448
Arnold
2031 3476 2140 3447
Alpert
2167 3483 2272 3447
Publications,
2299 3480 2502 3446
Inc.
2531 3475 2587 3447
Editorial
2625 3474 2759 3444
and
2786 3473 2840 3444
Business
1328 3517 1455 3489
Office
1476 3517 1573 3489
50
1595 3516 1630 3490
West
1650 3516 1734 3489
57th
1755 3516 1821 3488
Street,
1845 3520 1949 3488
New
1973 3516 2042 3489
York
2063 3516 2135 3488
19,
2161 3520 2198 3489
N.
2221 3515 2256 3489
Y.
2276 3515 2306 3487
Circle
2328 3516 2426 3487
5-2170.
2449 3515 2565 3488
Western
2586 3514 2721 3486
Office
2744 3513 2839 3484
1653
1333 3557 1399 3531
So.
1426 3557 1473 3528
Elm
1500 3557 1553 3528
Street,
1579 3561 1683 3528
Denver
1710 3557 1824 3529
22,
1847 3561 1891 3530
Colorado.
1918 3557 2081 3527
Skyline
2117 3563 2226 3527
6-1465.
2251 3556 2367 3529
Washington,
2401 3562 2607 3526
D.
2634 3554 2666 3526
C—
2692 3554 2767 3525
8037
2768 3552 2840 3525
Eastern
1330 3596 1444 3567
Road,
1473 3600 1564 3567
Silver
1590 3597 1680 3568
Spring,
1704 3604 1816 3568
Md.
1847 3597 1909 3568
JUniper
1932 3604 2064 3569
8-7261.
2091 3597 2206 3570
Printing
2235 3604 2358 3568
Office
2388 3596 2485 3567
—
2489 3589 2527 3584
3110
2530 3596 2603 3569
Elm
2632 3595 2685 3566
Avenue,
2714 3596 2841 3567
Baltimore
1330 3637 1482 3607
II,
1508 3640 1546 3611
Md.
1567 3637 1629 3608
Price
1661 3637 1738 3608
35«
1758 3640 1811 3610
a
1832 3637 1846 3620
copy;
1867 3643 1955 3619
subscription,
1977 3643 2182 3609
$3
2203 3640 2235 3608
a
2258 3636 2273 3619
year,
2295 3643 2371 3619
$5
2393 3639 2428 3607
for
2449 3636 2494 3607
two
2513 3635 2569 3611
years
2590 3641 2672 3617
In
2694 3634 2718 3609
U.S.A.
2743 3633 2840 3605
U.S.
1330 3675 1393 3647
Possessions
1412 3676 1588 3648
and
1607 3677 1663 3648
Canada
1683 3677 1808 3648
$4
1829 3680 1864 3648
a
1882 3676 1896 3660
year,
1917 3683 1993 3660
$6
2014 3680 2049 3648
for
2067 3677 2113 3648
two
2130 3677 2186 3653
years.
2206 3683 2298 3659
Please
2329 3676 2426 3647
advise
2447 3676 2546 3647
If
2567 3674 2587 3646
you
2606 3681 2659 3657
move
2682 3674 2764 3657
and
2784 3673 2839 3644
give
1327 3723 1392 3690
old
1412 3716 1460 3687
and
1481 3716 1536 3687
new
1558 3716 1616 3699
address.
1636 3716 1764 3687
Copyright
1784 3724 1949 3688
1958
1976 3717 2043 3690
by
2064 3724 2101 3687
Arnold
2121 3716 2231 3687
Alpert
2253 3723 2358 3687
Publications,
2380 3718 2581 3686
Inc.
2606 3714 2660 3687
Accepted
2681 3720 2834 3683
as
1331 3756 1360 3739
controlled
1378 3756 1540 3728
circulation
1561 3757 1731 3728
publication
1754 3763 1933 3728
at
1955 3756 1985 3733
Baltimore,
2006 3760 2167 3728
Maryland.
2190 3763 2353 3729
U.
2260 3913 2298 3885
S.
2326 3913 2354 3884
R
2385 3912 2412 3884
U)l()
2435 3912 2532 3884
JmIv
2653 3923 2731 3882
19r)8
2765 3910 2840 3882
\1
252 384 308 355
Phenomenal
330 460 1002 352
Results"
326 636 796 528
at
326 810 418 724
5:33
468 810 704 700
A.M.
752 812 1006 702
R.
251 999 299 960
M.
340 999 396 959
Sherman,
440 1005 660 959
president
700 1010 918 959
of
959 999 1005 960
The
252 1067 341 1028
Silent
384 1067 517 1028
Glow
559 1067 679 1027
Oil
723 1067 792 1028
Burner
838 1067 1004 1028
Corporation,
252 1147 550 1096
writes:
579 1135 736 1097
"Equipment
251 1322 571 1271
sales
600 1310 717 1271
today"
747 1322 919 1270
—
947 1300 1005 1296
after
251 1378 362 1339
four
382 1378 482 1339
announcements,
500 1386 880 1349
each
900 1380 1002 1339
scheduled
251 1447 482 1407
at
505 1446 546 1416
5:33
569 1447 672 1407
A.M.
695 1447 806 1407
—
829 1436 886 1432
"far
908 1448 1005 1408
exceed
252 1516 404 1475
the
443 1515 514 1475
cost
552 1515 638 1485
of
676 1515 723 1475
the
759 1515 830 1475
entire
868 1515 1004 1479
twenty-seven
250 1594 552 1553
for
582 1583 650 1544
which
678 1584 816 1543
we
845 1585 905 1561
are
932 1585 1002 1561
scheduled."
250 1652 526 1611
So
253 1827 326 1785
Silent
250 1944 461 1902
Gloiv
501 1944 678 1902
doubled
715 1945 1002 1902
its
248 2011 337 1968
schedule.
379 2012 720 1970
The
250 2188 342 2147
Frank
367 2187 508 2148
Atwood
536 2189 712 2148
Show
740 2189 863 2149
is
890 2190 922 2152
on
948 2190 1002 2166
WTIC.
248 2257 407 2215
Hartford.
445 2256 669 2216
Connecticut,
708 2258 1002 2217
whose
249 2324 390 2283
50.000
430 2323 584 2285
watts
624 2325 741 2295
penetrate
783 2337 1003 2297
every
251 2403 387 2367
bit
428 2392 495 2352
of
536 2392 585 2353
the
626 2394 702 2353
rich,
746 2395 861 2354
rich
905 2395 1001 2355
Southern
252 2461 466 2419
New
486 2461 587 2421
England
609 2475 803 2422
market.
825 2464 1001 2424
For
252 2635 345 2596
prompt
376 2649 575 2607
action
606 2638 772 2600
contact
806 2640 1004 2610
Henry
252 2716 411 2664
I.
442 2704 475 2665
Christal
511 2706 715 2665
Company.
748 2720 1002 2666
for
1264 326 1326 289
buyers
1348 334 1489 290
and
1511 325 1589 289
sellers
1613 326 1750 290
of
1773 326 1816 291
radio
1841 328 1948 292
advertising
1971 339 2214 292
■moio
1614 720 2768 408
SEPTEMBER-
1264 791 1577 754
1958
1601 794 1708 758
VOL.
2418 797 2530 760
2
2560 796 2585 761
.
1703 872 1713 861
.
1740 872 1750 861
.
1776 873 1787 862
IN
1817 872 1878 828
THIS
1906 874 2042 830
ISSUE
2072 875 2227 831
Radio
1265 953 1386 918
Research
1413 954 1606 918
Wliat's
1559 998 1687 968
Needed
1709 999 1850 969
and
1873 999 1940 969
What's
1963 999 2093 970
Reinu;
2116 1009 2224 969
Done
2246 1001 2346 971
To
1558 1047 1612 1018
Enhance
1631 1049 1792 1018
the
1811 1049 1867 1019
Medimn's
1887 1049 2071 1019
Measurement
2090 1050 2346 1020
Ehlers
1266 1112 1396 1076
Coffee
1418 1112 1565 1075
Switches
1588 1114 1782 1076
to
1804 1114 1845 1085
Sound
1868 1115 1999 1078
Biitlget
1560 1168 1691 1127
to
1717 1158 1750 1136
Promote
1775 1158 1935 1129
New
1961 1158 2043 1130
Package,
2070 1169 2230 1129
New
2256 1159 2340 1129
Blend
2366 1160 2475 1129
Devotes
1558 1207 1706 1177
60
1727 1207 1767 1178
Percent
1790 1208 1931 1179
to
1955 1209 1989 1186
Spot
2011 1221 2094 1179
Radio
2117 1209 2231 1179
Rate
1267 1270 1363 1235
Card
1388 1271 1490 1234
Study
1517 1281 1642 1235
Repn'sentatives
1561 1327 1858 1286
\'ary
1882 1328 1969 1288
in
1997 1317 2030 1288
A|)])roaclies
2058 1329 2279 1287
To
1557 1365 1613 1336
Encourage
1637 1378 1837 1336
Round-the-Chxk
1861 1368 2184 1337
Pm
2211 1367 2270 1339
chases
2280 1369 2392 1338
Hillman's
1267 1430 1477 1393
Summer
1501 1430 1682 1393
Weekend
1704 1433 1917 1394
Drive
1943 1433 2058 1397
Kiiiish
1563 1474 1682 1445
i'.M
1710 1475 1769 1448
M;ik(i
1805 1476 1916 1447
Concentrates
1949 1477 2197 1448
15
2226 1477 2262 1448
Percent
2290 1478 2430 1448
Ol
1561 1523 1604 1496
Ad
1628 1524 1678 1496
Huduri
1704 1525 1832 1496
in
1855 1525 1886 1497
l,,,,,
1910 1526 1990 1498
R;,(li<)
2016 1526 2129 1497
Weekends
2150 1527 2342 1497
How
1268 1591 1365 1557
Radio
1394 1591 1515 1556
Fared
1543 1592 1661 1556
in
1690 1591 1726 1558
Congress
1754 1602 1950 1555
The
1571 1636 1636 1606
85111
1660 1636 1739 1606
Adjoin
1763 1646 1891 1606
ns
1903 1635 1938 1616
With
1963 1636 2056 1606
little
2085 1636 2187 1606
Final
2214 1636 2309 1606
Action
2334 1637 2458 1606
On
1559 1684 1614 1658
80
1639 1684 1678 1656
Hioadcasiint;
1703 1694 1946 1656
HilK
1971 1686 2050 1657
.iiid
2074 1685 2140 1657
1()9
2171 1685 2228 1656
Petitions
2252 1686 2417 1656
Breaching
1266 1762 1483 1717
Measurement
1512 1751 1815 1715
Barriers
1842 1752 2009 1716
RAH
1560 1795 1650 1766
Helps
1679 1807 1786 1766
Break
1814 1796 1919 1766
Through
1956 1804 2114 1766
With
2141 1795 2235 1765
Fresh
2264 1795 2360 1766
Data
2389 1795 2476 1767
On
1559 1844 1614 1817
Second
1641 1845 1770 1816
Quarter
1795 1856 1945 1817
Spot
1967 1857 2048 1816
and
2074 1846 2142 1816
Network
2168 1845 2329 1816
Buys
2356 1856 2442 1816
Radio
1267 1911 1387 1875
News:
1414 1910 1550 1875
Its
1582 1910 1634 1876
Challenges
1657 1920 1897 1874
Newsman
1563 1954 1741 1926
Dallas
1766 1955 1879 1925
I'ownsend
1909 1955 2095 1925
Re\iews
2118 1956 2272 1924
the
2293 1955 2349 1924
Past
2371 1955 2447 1926
And
1560 2005 1638 1975
Answers
1659 2004 1812 1975
Some
1831 2005 1928 1976
Questions
1947 2017 2134 1975
for
2155 2005 2206 1976
the
2226 2005 2282 1975
Future
2303 2006 2430 1975
.
1685 2098 1694 2089
.
1723 2098 1733 2089
.
1761 2098 1770 2090
DEPARTMENTS
1801 2100 2237 2055
.
2266 2099 2276 2090
.
2306 2099 2315 2090
.
2346 2100 2356 2090
NO.
2640 798 2722 761
9
2755 797 2779 762
15
2729 958 2779 922
18
2729 1117 2780 1080
22
2727 1275 2782 1238
26
2727 1435 2782 1397
30
2729 1594 2782 1557
34
2728 1753 2782 1715
36
2729 1911 2782 1874
Airwaves
1269 2165 1437 2135
3
1947 2166 1966 2137
Soundings
1269 2224 1463 2184
7
1946 2215 1965 2187
Washington
1270 2274 1497 2234
9
1947 2265 1967 2237
Silver
1268 2314 1374 2283
Mike
1396 2314 1490 2284
11
1925 2313 1960 2286
Letters
1270 2363 1399 2333
to
1419 2363 1453 2341
Editor
1475 2363 1594 2333
12
1926 2363 1966 2335
Focus
1270 2413 1374 2383
on
1393 2413 1438 2393
Radio
1460 2413 1574 2383
38
1923 2413 1965 2385
Hometown
1269 2463 1478 2433
U.S.A.
1503 2463 1620 2433
41
1923 2462 1961 2435
Coi7imercial
1268 2512 1496 2481
Clinic
1517 2512 1631 2481
43
1924 2512 1965 2485
Station
1268 2562 1401 2531
Log
1423 2573 1494 2531
44
1923 2561 1967 2535
BPA
1268 2611 1352 2581
Memo
1374 2611 1491 2581
45
1922 2611 1964 2584
Radio
2083 2164 2197 2134
Registers
2222 2176 2392 2133
46
2735 2165 2779 2136
Report
2087 2236 2217 2195
from
2241 2224 2327 2193
R.\B
2351 2224 2443 2194
47
2738 2224 2781 2195
Report
2085 2294 2216 2254
from
2242 2282 2330 2252
Rcpresentati\es
2357 2295 2655 2252
48
2735 2283 2779 2254
Report
2085 2347 2217 2305
from
2243 2335 2331 2304
Agencies
2356 2346 2521 2304
50
2737 2336 2780 2306
Report
2086 2402 2217 2361
from
2265 2391 2352 2359
Networks
2380 2390 2556 2361
52
2737 2391 2780 2362
Report
2087 2457 2217 2417
from
2239 2446 2326 2415
Canada
2348 2446 2489 2416
53
2737 2447 2778 2418
Radio
2086 2500 2198 2470
Research
2220 2502 2387 2471
56
2737 2503 2781 2474
-Names
2087 2556 2211 2527
and
2233 2557 2301 2526
Faces
2324 2558 2422 2527
58
2737 2558 2780 2529
Editorial
2086 2612 2254 2581
60
2738 2614 2782 2584
EDITOR
1780 2731 1923 2701
AND
1946 2730 2033 2702
PUBLISHER
2058 2731 2270 2702
Arnold
1898 2777 2019 2750
Alpert
2044 2787 2155 2749
Biisiness
1485 2818 1630 2789
Manager
1654 2827 1807 2791
Managing
2254 2828 2429 2790
Editor
2447 2819 2558 2791
Catherine
1460 2868 1632 2839
Scott
1652 2868 1734 2840
Rose
1757 2868 1838 2841
Jonah
2290 2872 2396 2836
Gitlitz
2414 2864 2524 2836
Art
1931 2908 1987 2881
Editor
2015 2908 2126 2881
Rollie
1878 2959 1981 2931
Devendorf
2001 2958 2181 2931
ASSISTANT
1822 3011 2043 2982
EDITORS
2066 3012 2229 2983
Michael
1495 3059 1632 3031
G.
1652 3058 1688 3031
Silver
1706 3058 1803 3031
Patty
2298 3068 2385 3032
Kirsch
2409 3058 2516 3031
Patricia
1491 3118 1623 3091
Moran
1642 3118 1755 3091
Secretary
2215 3128 2370 3092
to
2389 3118 2419 3095
Publisher
2438 3119 2601 3091
(Washington)
1505 3177 1741 3140
Sara
2296 3168 2367 3141
R.
2388 3168 2423 3143
Silon
2441 3168 2525 3141
ADVERTISING
1892 3222 2164 3193
I'roduction-Sules
1385 3278 1677 3252
Sen'ice
1694 3279 1812 3252
A/g''.
1830 3289 1909 3253
Jean
1521 3339 1598 3303
L.
1619 3329 1651 3302
Engel
1673 3339 1767 3302
Western
2258 3277 2393 3251
Manager
2412 3287 2564 3250
Shell
2302 3327 2385 3300
Alpert
2404 3337 2515 3299
Member
1533 3411 1663 3382
of
1682 3411 1714 3382
Business
1733 3412 1857 3383
Publications
1879 3412 2072 3382
AucJit
2090 3411 2180 3382
of
2200 3410 2231 3381
Circulations
2249 3410 2444 3381
inc.
2466 3409 2519 3382
Ii
2633 3410 2673 3376
l^»^
2685 3410 2786 3376
U.
1272 3481 1304 3453
S.
1328 3481 1355 3453
RADIO
1383 3482 1500 3453
is
1527 3482 1548 3455
published
1575 3488 1727 3452
monthly
1756 3488 1883 3452
by
1911 3488 1948 3452
Arnold
1973 3481 2081 3453
Alpert
2110 3487 2213 3452
Publications,
2241 3484 2444 3450
Inc.
2473 3480 2528 3452
Editorial
2566 3479 2700 3449
and
2728 3478 2783 3449
Business
1269 3521 1395 3493
Office
1416 3522 1514 3493
50
1536 3521 1572 3495
West
1591 3521 1675 3494
57th
1696 3521 1762 3493
Street,
1785 3525 1890 3493
New
1914 3521 1983 3494
York
2004 3520 2075 3492
19,
2102 3524 2138 3494
N.
2162 3520 2197 3493
Y.
2218 3520 2248 3492
Circle
2269 3520 2368 3491
5-2170.
2391 3519 2505 3493
Western
2527 3519 2662 3490
OfRce
2685 3518 2781 3489
1653
1275 3561 1341 3535
So.
1368 3562 1415 3533
Elm
1441 3561 1494 3533
Street,
1520 3566 1625 3533
Denver
1652 3562 1765 3534
22,
1789 3565 1833 3535
Colorado.
1860 3562 2023 3532
Skyline
2059 3567 2167 3532
6-1465.
2193 3561 2308 3533
Washington,
2343 3566 2548 3531
D.
2576 3559 2607 3531
C—
2634 3558 2709 3530
8037
2710 3557 2782 3530
Eastern
1272 3600 1386 3571
Road,
1415 3605 1506 3572
Silver
1532 3601 1621 3573
Spring,
1646 3609 1758 3573
Md.
1789 3602 1851 3573
JUniper
1874 3609 2006 3573
8-7261.
2033 3602 2148 3575
Printing
2177 3608 2300 3573
Office
2330 3600 2427 3572
—
2430 3593 2469 3588
3110
2472 3600 2545 3573
Elm
2574 3599 2627 3570
Avenue,
2656 3600 2784 3571
Baltimore
1273 3641 1424 3611
I
1450 3641 1454 3615
I,
1470 3644 1488 3615
Md.
1509 3641 1571 3613
Price
1603 3642 1680 3613
35*
1700 3645 1754 3614
a
1775 3642 1789 3625
copy;
1809 3649 1898 3624
subscription,
1920 3648 2124 3613
$3
2145 3645 2177 3612
a
2200 3641 2215 3624
year,
2237 3647 2314 3623
$5
2335 3644 2370 3611
for
2391 3641 2436 3612
two
2455 3640 2511 3615
years
2532 3646 2615 3621
in
2636 3638 2660 3612
U.S.A.
2685 3638 2784 3609
U.S.
1273 3679 1335 3651
Possessions
1354 3681 1530 3652
and
1548 3681 1605 3653
Canada
1625 3681 1751 3653
$4
1771 3685 1807 3653
a
1824 3681 1839 3665
year,
1859 3688 1936 3664
$6
1955 3685 1991 3653
for
2009 3681 2055 3652
two
2073 3681 2128 3657
years.
2148 3687 2240 3663
Please
2271 3681 2367 3652
advise
2389 3680 2488 3651
if
2509 3679 2529 3650
you
2548 3685 2601 3662
move
2624 3679 2706 3661
and
2727 3677 2782 3648
give
1268 3726 1333 3693
old
1353 3720 1401 3691
and
1422 3720 1477 3691
new
1499 3721 1557 3703
address.
1577 3721 1706 3691
Copyright
1725 3729 1890 3692
1958
1917 3722 1984 3695
by
2005 3729 2042 3691
Arnold
2062 3721 2172 3691
Alpert
2194 3728 2299 3691
Publications,
2321 3723 2522 3690
Inc.
2547 3719 2601 3691
Accepted
2622 3724 2776 3687
as
1273 3759 1301 3742
controlled
1318 3761 1481 3732
circulation
1502 3761 1672 3732
publication
1695 3768 1874 3733
at
1896 3762 1926 3737
Baltimore,
1947 3765 2108 3733
Maryland.
2131 3768 2294 3732
U.
2088 3917 2127 3887
S.
2152 3916 2180 3888
RADIO
2205 3916 2354 3887
•
2407 3914 2425 3895
September
2476 3927 2675 3884
1958
2702 3913 2779 3882
Sales
246 85 456 46
Idea
496 82 655 45
it's
227 3280 335 3241
much
373 3281 572 3244
easier
610 3282 846 3243
with
881 3282 1034 3244
WBNY
248 3468 1008 3332
•
269 3525 290 3505
Lowest
319 3529 421 3505
costper-rhousand
448 3535 735 3507
listeners!
764 3531 902 3508
•
269 3564 291 3544
Biggest
318 3574 431 3544
volume
457 3569 566 3545
of
593 3569 621 3546
national
648 3570 776 3547
advertising!
804 3577 990 3546
•
270 3603 291 3582
Biggest
318 3613 432 3583
volume
455 3608 564 3584
of
591 3609 618 3585
local
644 3609 715 3585
advertising!
740 3615 925 3585
•
270 3642 291 3621
Always
319 3652 432 3621
GOOD
458 3647 563 3622
.
589 3648 594 3643
.
622 3648 626 3644
.
654 3648 658 3644
now
685 3648 748 3632
a
772 3648 789 3633
MUST
815 3649 903 3625
!
920 3648 925 3626
Call
249 3750 404 3689
Masia
441 3753 693 3691
Quick!
737 3758 1012 3693
for
1242 219 1304 183
buyers
1326 227 1468 183
and
1490 217 1567 182
sellers
1591 218 1729 181
of
1751 218 1794 182
radio
1819 218 1926 183
advertising
1949 229 2193 183
^ABIO
1592 616 2744 304
OCTOBER-
1243 673 1505 636
1958
1529 674 1637 638
VOL
2362 676 2471 639
2-
2509 674 2566 639
NO.
2588 675 2672 639
10
2711 675 2761 640
IN
1800 761 1860 720
THIS
1887 763 2023 719
ISSUE
2052 763 2205 720
Drive
1246 845 1359 810
Time
1384 845 1495 809
Bind
1525 845 1620 809
Spot
1539 901 1621 862
Jiiiys
1644 900 1731 860
Arc
1753 890 1818 860
in
1843 890 1876 861
Evidciuc
1899 890 2070 860
in
2093 890 2127 859
"Other"
2151 889 2303 860
I
2340 888 2349 860
inus
2367 889 2446 860
And
1538 940 1617 910
Representatives
1639 952 1938 909
See
1958 941 2017 910
a
2037 941 2054 921
Breaktlii()iit;li
2076 948 2337 909
Easing
1248 1025 1383 980
'Instant'
1402 1016 1588 979
Pressures
1611 1016 1813 980
-NL-stalc
1539 1061 1682 1031
Is
1705 1060 1734 1032
liuirasiiig
1758 1071 1953 1030
Radio
1976 1060 2088 1030
812
811
1
161
rcrcciit
2194 1060 2335 1032
To
1537 1110 1594 1080
Help
1612 1122 1706 1080
Solve
1725 1111 1822 1080
Dual
1841 1111 1932 1081
Marketing
1952 1121 2151 1079
Problems
2170 1111 2344 1080
Networks
1248 1185 1463 1150
Sell
1485 1186 1562 1149
'Flexibility'
1586 1195 1839 1149
1
1541 1228 1548 1201
JM'
1568 1229 1619 1212
ol
1644 1229 1675 1202
I'uidiasi-.
1705 1232 1879 1201
Saiiiiation
1908 1230 2103 1201
CovcrasfC
2130 1231 2303 1200
And
1540 1279 1616 1250
\arii't\
1641 1280 1771 1249
ol
1801 1280 1833 1251
Station
1860 1280 1992 1250
I.iiU'iips
2018 1292 2181 1250
Stressed
2205 1280 2352 1250
Smoothing
1248 1366 1481 1319
on
1501 1355 1551 1333
Saturation
1573 1356 1800 1319
Radio
1825 1356 1945 1321
Cli.i])
1540 1412 1638 1371
Sii(k
1661 1399 1748 1371
Aims
1772 1399 1864 1371
Messages
1888 1410 2053 1371
at
2074 1401 2105 1378
All
2128 1401 2182 1371
Members
2208 1401 2379 1370
C)i
1541 1450 1585 1422
tiic
1610 1450 1666 1420
1-amilv
1690 1450 1814 1420
With
1838 1450 1932 1421
S])ot
1954 1462 2036 1422
and
2059 1451 2127 1421
Network
2152 1450 2313 1421
Buys
2338 1461 2425 1421
How
1249 1527 1347 1492
Appliance
1373 1536 1595 1491
Stores
1622 1527 1755 1490
Use
1783 1527 1861 1491
Radio
1890 1527 2010 1491
Di.diis
1542 1570 1679 1541
Maki
1703 1570 1796 1542
(^onstaiu
1825 1570 1992 1543
llse
2018 1571 2084 1542
of
2105 1571 2143 1541
Sound,
2163 1575 2292 1540
Especially
1540 1632 1728 1590
for
1750 1621 1804 1591
Special
1823 1632 1954 1591
Sales
1978 1621 2066 1591
Events
2088 1621 2213 1591
The
1244 1700 1327 1666
Auto
1348 1700 1457 1665
Dealer
1482 1698 1623 1662
in
1646 1697 1683 1663
Radio
1709 1698 1830 1661
RrseaKh
1543 1743 1709 1714
1
1742 1742 1752 1714
htsis
1768 1742 1852 1712
Ijy
1874 1753 1914 1712
RAR
1936 1742 2028 1712
Analyst
2052 1752 2190 1711
Oilers
2215 1741 2326 1712
Ideas
2351 1742 2445 1712
On
1542 1793 1598 1764
How
1623 1793 1710 1764
Car
1732 1793 1799 1763
Sellers
1820 1793 1939 1761
(Ian
1961 1792 2034 1763
lietter
2060 1792 2175 1762
I'se
2199 1792 2264 1763
Radio
2289 1792 2402 1762
U.
1248 1872 1289 1837
S.
1317 1871 1350 1835
radio's
1379 1871 1570 1833
Editorial
1597 1870 1781 1833
Index
1809 1869 1930 1833
I
1543 1913 1549 1886
iisi
1569 1913 1620 1884
Niai's
1646 1913 1755 1885
(
1776 1912 1786 1886
^onipilaiioii
1798 1925 2014 1883
of
2036 1913 2073 1883
L'sc
2094 1914 2161 1884
Articles,
2183 1917 2335 1883
IndusMA
1542 1964 1693 1935
l)e\
1724 1963 1787 1935
rl(>])nuMis.
1799 1975 2001 1934
Reports
2026 1975 2172 1935
and
2196 1963 2262 1934
Trends
2299 1963 2423 1934
.
1677 2050 1687 2041
.
1712 2050 1721 2041
.
1748 2050 1757 2041
DEPARTMENTS
1785 2051 2221 2007
.
2246 2051 2256 2041
.
2283 2051 2292 2041
.
2320 2050 2329 2041
27
2705 844 2757 808
30
2709 1016 2762 979
34
2709 1185 2762 1149
38
2710 1355 2763 1319
42
2708 1527 2763 1491
46
2707 1699 2761 1663
73
2709 1870 2763 1835
Airwaves
1245 2119 1414 2088
3
1927 2117 1944 2089
Repoit
2072 2127 2199 2088
Irom
2223 2117 2309 2087
Canada
2327 2117 2469 2086
78
2721 2117 2766 2087
BPA
1247 2168 1330 2138
Memo
1351 2169 1469 2138
-
1737 2160 1748 2155
60
1903 2168 1946 2140
Report
2072 2184 2201 2144
on
2221 2172 2265 2153
Em
2288 2172 2344 2143
72
2721 2172 2767 2143
Clommerciil
1246 2218 1473 2188
Clinic
1495 2219 1608 2188
56
1904 2218 1945 2190
Report
2070 2239 2201 2199
from
2225 2228 2310 2199
Networks
2335 2228 2511 2197
71
2722 2226 2761 2198
Editorial
1247 2268 1413 2237
88
1903 2268 1946 2240
Report
2071 2295 2202 2255
Irom
2226 2283 2312 2254
RAH
2334 2283 2426 2253
64
2721 2283 2768 2254
Eocus
1248 2318 1351 2289
on
1374 2318 1418 2299
Radio
1444 2318 1557 2288
48
1902 2319 1945 2291
Report
2071 2350 2198 2311
from
2227 2339 2312 2310
Re|)resentatives
2339 2350 2637 2307
66
2723 2338 2767 2310
Hometown
1250 2368 1456 2339
I'.S.A.
1477 2368 1594 2339
53
1903 2369 1946 2341
Silver
2070 2395 2175 2365
Mike
2198 2395 2292 2365
20
2723 2395 2768 2365
Letters
1247 2419 1377 2388
to
1401 2418 1435 2396
Editor
1458 2419 1578 2387
24
1903 2419 1948 2390
Names
1247 2468 1373 2438
and
1393 2469 1461 2439
Faces
1485 2469 1582 2439
86
1903 2469 1946 2441
Soundings
2069 2462 2264 2421
7
2746 2451 2767 2422
Radio
1248 2518 1361 2487
Registers
1380 2529 1550 2487
62
1904 2519 1947 2492
Station
2070 2507 2202 2477
Log
2222 2519 2294 2477
SB
2723 2507 2767 2478
Radio
1247 2568 1362 2538
Research
1386 2569 1554 2539
84
1903 2570 1947 2542
1
2081 2563 2089 2535
ime
2106 2563 2171 2533
Buys
2193 2574 2281 2534
10
2726 2565 2768 2535
Report
1249 2629 1380 2589
from
1402 2618 1487 2589
Agencies
1510 2628 1675 2588
68
1904 2620 1946 2593
Washington
2071 2628 2297 2589
15
2725 2620 2766 2591
EDITOR
1761 2727 1903 2699
AND
1927 2727 2014 2700
PUBLISHER
2039 2729 2251 2699
Arnold
1879 2774 1999 2747
Alport
2026 2785 2136 2747
Business
1467 2814 1611 2787
Mana'^er
1635 2823 1787 2788
Managing
2235 2825 2410 2787
Editor
2428 2815 2540 2788
Catherine
1441 2865 1612 2837
Scott
1633 2865 1714 2838
Rose
1739 2865 1818 2839
lonah
2277 2867 2376 2834
Gitlitz
2395 2861 2505 2833
Art
1912 2905 1968 2879
Editor
1997 2905 2107 2879
Rollie
1859 2956 1962 2929
ficvendorf
1982 2956 2163 2929
ASSISTANT
1803 3009 2024 2979
EDITORS
2047 3010 2210 2981
Michael
1475 3056 1610 3028
C.
1632 3055 1668 3029
Silver
1687 3056 1783 3029
Patty
2279 3065 2366 3031
Kirsch
2391 3055 2496 3029
Patricia
1471 3116 1603 3088
Moran
1624 3116 1735 3089
Secretary
2195 3125 2350 3089
to
2369 3115 2399 3093
Publisher
2418 3116 2585 3088
(Washin^tnn)
1485 3173 1721 3138
Sara
2275 3166 2346 3139
R.
2368 3166 2403 3140
Silon
2421 3165 2505 3139
AnvFPT"«"wr:
1873 3219 2143 3191
Production-Sales
1364 3276 1657 3249
Serrice
1673 3276 1792 3250
Mgr.
1810 3287 1889 3250
Western
2238 3275 2373 3249
Manager
2392 3285 2544 3248
Jean
1500 3337 1578 3300
L.
1599 3327 1631 3300
Engel
1653 3336 1747 3300
Shell
2281 3325 2364 3298
Alpert
2384 3334 2495 3298
Member
1512 3409 1643 3380
of
1661 3409 1693 3381
Business
1712 3410 1836 3382
Publications
1858 3410 2051 3381
Audit
2069 3409 2159 3380
of
2179 3409 2210 3380
Circulations
2228 3408 2423 3379
Inc.
2445 3407 2499 3380
ul^^^
2612 3422 2767 3375
U.
1250 3480 1283 3451
S.
1307 3480 1334 3451
RADIO
1362 3480 1479 3451
is
1505 3480 1526 3453
published
1553 3486 1706 3450
monthly
1735 3486 1861 3451
by
1889 3486 1926 3451
Arnold
1951 3479 2060 3451
Alpert
2088 3486 2193 3450
Publications,
2219 3482 2422 3449
Inc.
2451 3478 2506 3450
Editorial
2544 3477 2679 3448
"
2706 3472 2719 3460
id
2735 3476 2762 3448
Business
1247 3520 1374 3492
Office
1395 3520 1492 3491
50
1515 3520 1550 3493
West
1569 3519 1653 3492
57th
1674 3519 1740 3491
Street,
1764 3523 1868 3491
New
1893 3519 1961 3492
York
1983 3519 2054 3491
19,
2080 3523 2117 3493
N.
2140 3518 2175 3492
Y.
2196 3519 2225 3490
Circle
2247 3519 2346 3489
5-2170.
2369 3518 2483 3491
Western
2504 3517 2640 3489
Office
2663 3516 2760 3487
1653
1252 3560 1318 3533
So.
1345 3560 1392 3531
Elm
1418 3560 1472 3531
Street,
1497 3564 1602 3531
Denver
1629 3560 1742 3532
22,
1766 3564 1810 3533
Colorado.
1837 3560 2000 3531
Skyline
2036 3566 2145 3531
6-1465.
2170 3559 2285 3532
Washington,
2320 3565 2526 3529
D.
2553 3557 2584 3529
C—
2611 3556 2687 3529
8037
2688 3556 2760 3529
Eastern
1251 3599 1365 3570
Road,
1394 3603 1485 3570
Silver
1511 3600 1601 3571
Spring,
1625 3607 1737 3571
Md.
1767 3600 1829 3571
JUniper
1852 3607 1985 3572
8-7261.
2011 3601 2127 3573
Printing
2155 3607 2278 3571
Office
2308 3599 2406 3570
—
2409 3592 2448 3586
3110
2450 3599 2524 3571
Elm
2553 3597 2606 3569
Avenue.
2635 3597 2763 3571
Baltimore
1251 3640 1403 3609
II,
1429 3643 1467 3614
Md.
1488 3640 1550 3611
Price
1582 3640 1659 3611
35#
1678 3643 1732 3613
a
1753 3640 1768 3623
copy;
1788 3647 1876 3623
subscription,
1898 3646 2103 3611
$3
2123 3643 2156 3611
a
2179 3639 2194 3622
year,
2215 3646 2292 3622
$5
2314 3642 2349 3610
for
2369 3638 2415 3610
two
2433 3638 2490 3614
years
2511 3644 2593 3620
In
2615 3636 2639 3611
U.S
2664 3636 2716 3608
A.
2731 3636 2763 3617
U.S.
1251 3678 1314 3649
Possessions
1332 3680 1509 3650
and
1527 3680 1584 3651
Canada
1604 3680 1729 3651
$4
1750 3683 1785 3651
a
1803 3680 1817 3663
year,
1837 3686 1914 3663
$6
1934 3683 1970 3652
for
1988 3680 2034 3651
two
2051 3680 2107 3656
years.
2126 3686 2218 3662
Please
2249 3679 2346 3651
advise
2367 3679 2467 3650
if
2487 3677 2508 3649
you
2526 3683 2580 3660
move
2602 3676 2686 3660
and
2705 3676 2762 3648
give
1247 3725 1313 3692
old
1332 3719 1380 3689
and
1401 3719 1457 3690
new
1478 3719 1537 3702
address.
1556 3719 1685 3690
Copyright
1704 3727 1870 3691
1958
1896 3720 1963 3693
by
1984 3727 2021 3690
Arnold
2041 3720 2151 3690
Alpert
2173 3727 2278 3689
Publications,
2300 3721 2501 3689
Inc.
2526 3717 2580 3690
Accepted
2601 3722 2757 3686
as
1253 3758 1282 3741
controlled
1299 3759 1462 3730
circulation
1483 3760 1652 3731
publication
1675 3766 1855 3731
at
1877 3760 1907 3736
Baltimore,
1927 3764 2089 3731
Maryland.
2111 3766 2274 3731
U.
2105 3916 2144 3886
S.
2172 3916 2201 3886
RADIO
2230 3915 2380 3885
•
2431 3913 2450 3895
October
2501 3915 2653 3884
1958
2683 3914 2764 3883
IF
487 758 526 724
ADVERTISED
559 757 867 720
ON
899 756 971 719
45%
449 1102 554 1063
the
670 1096 738 1062
Population
775 1105 1007 1060
in
483 1157 519 1124
Its
557 1156 609 1122
Coverage
643 1165 843 1120
Area
876 1153 977 1119
of
408 1218 451 1182
Baton
486 1216 607 1181
Rouge
642 1225 772 1181
Are
805 1213 882 1179
Negro
916 1223 1046 1178
This,
351 1306 437 1275
the
470 1301 524 1274
only
556 1306 628 1273
Negro
666 1306 770 1273
station,
803 1302 936 1272
reaches
974 1297 1105 1269
this
352 1352 415 1324
potential
439 1357 599 1322
purchasing
625 1356 816 1322
power
843 1354 945 1330
best.
973 1348 1054 1321
Baton
354 1421 453 1393
Rouge
477 1426 583 1392
is
607 1419 631 1393
one
651 1418 710 1401
of
731 1418 765 1391
America's
786 1417 962 1389
fastest
985 1417 1104 1390
growing
351 1476 489 1443
markets.
512 1468 664 1441
Negro
691 1474 795 1441
buying
818 1473 933 1440
power
956 1473 1059 1448
is
1080 1466 1104 1439
the
352 1519 406 1491
largest
427 1524 547 1491
of
565 1518 599 1490
the
617 1517 672 1490
untapped
691 1523 856 1488
sales
874 1517 959 1489
sources
977 1516 1104 1497
in
352 1568 381 1542
this
404 1568 466 1540
area.
490 1568 576 1549
A
381 1665 414 1631
Member
450 1665 632 1630
of
664 1665 707 1629
the
740 1664 808 1629
OK
841 1665 909 1628
Croup
944 1672 1075 1628
Reaching
395 1744 592 1699
1,500,000
630 1739 853 1698
Negroes
890 1743 1065 1698
^taf^
363 1918 580 1833
tfathnal
626 1918 924 1833
jf^c.
937 1921 1092 1833
KNOK
472 2264 960 2080
is
404 2386 472 2304
the
508 2386 650 2298
ONLY
684 2386 1024 2302
NEGRO
400 2514 648 2426
STATION
698 2514 1030 2426
ut
690 2596 738 2569
DALLAS
456 2742 812 2632
w
890 2736 976 2692
FORT
396 2878 634 2770
WORTH
698 2884 1036 2774
Serving
375 3008 655 2926
more
679 2995 862 2955
than
888 2997 1057 2930
315,000
532 3174 902 3046
NEGROES
518 3250 916 3182
KNOK
476 3480 964 3292
STU
480 3560 562 3524
HEPBURN,
596 3563 815 3524
MCR.
846 3561 955 3525
REP—
452 3618 575 3583
STARS
577 3619 712 3583
NATIONAL
743 3620 987 3584
SOUTH—
432 3678 634 3641
DORA
639 3678 759 3642
CLAYTON
785 3680 1003 3642
for
1348 207 1410 171
buyers
1433 215 1575 170
and
1598 206 1675 170
sellers
1701 207 1839 170
of
1862 207 1905 171
radio
1932 208 2039 172
advertising
2062 219 2306 173
'^dff/0
1704 592 2856 288
NOVEMBER-
1350 691 1659 653
1958
1683 693 1791 657
VOL.
2475 696 2586 659
2
2616 695 2642 659
-
2661 686 2676 680
NO.
2696 696 2783 658
11
2816 695 2860 659
...
1793 851 1876 841
IN
1905 850 1966 808
THIS
1992 854 2128 809
ISSUE
2157 853 2311 809
.
2338 852 2347 844
.
2375 852 2384 843
.
2412 852 2422 843
Negro
1352 950 1482 904
Radio
1503 941 1623 905
Tells
1640 942 1745 906
Its
1768 942 1820 907
Story
1840 952 1950 906
S|jctial
1640 1006 1772 965
Report
1807 1007 1937 967
.\iialy/cs
1969 1006 2132 966
Dcxclopment
2165 1008 2417 967
and
2449 996 2517 965
I'ro^rc'ss
1644 1053 1798 1016
Nij^ro
1824 1053 1938 1017
Radio
1963 1046 2076 1016
Has
2100 1047 2170 1018
Made
2194 1047 2298 1017
in
2322 1047 2356 1017
Dctaile
2383 1047 2518 1017
Shell's
1350 1141 1492 1104
'Decisive
1514 1142 1710 1105
Last
1734 1142 1823 1106
Word'
1843 1142 1982 1106
1
1642 1194 1664 1166
o
1676 1195 1697 1176
Reach
1716 1195 1830 1166
tiic
1851 1196 1907 1166
Male
1924 1197 2018 1166
Buyer,
2035 1207 2156 1167
Gas
2175 1197 2244 1167
and
2261 1197 2331 1166
Oil
2349 1196 2407 1165
Firm
2429 1196 2518 1166
Spends
1642 1257 1774 1215
$1.6
1797 1250 1869 1216
Million
1894 1246 2033 1216
in
2060 1246 2092 1216
Radio
2120 1247 2233 1216
.\nnuallv
2256 1246 2432 1217
A
1349 1339 1381 1306
Sound
1404 1341 1535 1305
for
1559 1341 1620 1306
Every
1643 1351 1758 1306
Image
1782 1352 1912 1306
1
1645 1394 1652 1367
iiM
1671 1394 1725 1365
1)1
1752 1394 1783 1368
.1
1814 1394 1828 1378
I
1869 1395 1876 1368
wo-Part
1894 1396 2035 1367
Study
2062 1407 2167 1366
of
2194 1396 2229 1367
Sound:
2256 1397 2385 1367
How
1646 1446 1731 1417
It
1754 1445 1781 1417
C^an
1799 1446 1873 1418
Scr\e
1892 1446 1991 1418
the
2011 1447 2067 1417
Ad\crtiser
2088 1447 2284 1416
Putting
1353 1551 1513 1504
Radio
1541 1541 1660 1506
to
1686 1542 1727 1512
the
1753 1542 1822 1507
Test
1846 1543 1941 1507
WOochv.ml
1644 1595 1850 1566
.<:
1876 1596 1900 1569
Lothrop
1925 1608 2082 1566
Department
2106 1608 2337 1567
Store
2360 1598 2456 1567
Tried
1653 1647 1751 1617
Radio
1775 1647 1887 1617
and
1908 1648 1975 1617
Has
1999 1649 2069 1618
Stayed
2090 1659 2210 1618
With
2232 1648 2328 1618
It
2351 1649 2381 1619
Fuel
1353 1744 1443 1708
for
1466 1744 1527 1708
the
1550 1744 1618 1708
1959
1645 1743 1752 1708
Models
1778 1744 1937 1708
Radio
1644 1797 1755 1768
Helps
1778 1810 1886 1768
I
1917 1797 1928 1769
rigger
1943 1807 2053 1768
Auto
2073 1798 2165 1768
(!ampaigns
2185 1810 2395 1769
In
1647 1846 1684 1818
the
1705 1847 1761 1818
Battle
1780 1847 1892 1817
of
1910 1847 1947 1817
the
1965 1848 2022 1817
Fins
2040 1847 2118 1817
and
2136 1847 2204 1817
(irills
2223 1848 2328 1818
23
2813 943 2868 906
26
2811 1143 2868 1105
30
2814 1346 2868 1309
34
2815 1545 2869 1508
38
2815 1746 2870 1708
DEPARTMENTS
1894 2001 2329 1956
\ir\\a\es
1358 2086 1517 2056
BPA
1347 2136 1429 2107
Memo
1460 2136 1577 2107
Conunertial
1346 2186 1574 2156
C^linit
1595 2186 1705 2155
Fditorial
1349 2236 1515 2206
Foius
1349 2287 1451 2258
on
1468 2287 1513 2267
Radio
1535 2287 1648 2256
1
1350 2336 1357 2308
lonietown
1370 2337 1556 2308
U.S.
1576 2337 1650 2307
.A.
1655 2336 1693 2307
Letters
1349 2387 1479 2358
to
1502 2387 1536 2364
Editor
1559 2387 1679 2357
Names
1348 2438 1473 2407
and
1495 2437 1564 2407
Faces
1588 2438 1685 2408
Radio
1349 2487 1461 2457
Registers
1485 2497 1656 2457
Radio
1351 2537 1461 2507
Research
1482 2538 1649 2508
Report
1350 2598 1476 2559
Ironi
1503 2587 1587 2559
Agencies
1610 2596 1775 2558
3
2028 2086 2046 2057
54
2003 2136 2046 2108
52
2003 2185 2045 2158
68
2002 2237 2045 2208
42
2002 2286 2045 2259
49
2002 2336 2045 2309
20
2004 2387 2046 2358
66
2002 2438 2046 2410
56
2004 2488 2046 2461
65
2003 2539 2045 2511
60
2002 2588 2045 2561
Report
2174 2098 2303 2058
from
2330 2086 2416 2056
(^an.ida
2442 2085 2583 2055
Report
2175 2153 2303 2113
on
2326 2141 2371 2122
Fm
2397 2141 2453 2112
Report
2175 2209 2303 2169
from
2323 2197 2409 2168
Networks
2431 2197 2608 2167
Report
2176 2265 2305 2225
from
2328 2253 2414 2223
R
2441 2252 2465 2224
Ali
2473 2253 2529 2224
Report
2176 2320 2305 2280
from
2325 2309 2411 2278
Re])resentatives
2432 2320 2730 2278
Siher
2171 2365 2276 2335
.Mike
2297 2365 2391 2335
Soinidings
2170 2430 2367 2390
Station
2171 2476 2305 2445
Log
2327 2487 2401 2446
lime
2182 2532 2275 2501
Buys
2294 2543 2382 2502
Washington
2174 2592 2403 2557
64
2825 2086 2870 2058
63
2826 2142 2870 2113
62
2826 2198 2871 2169
58
2827 2254 2870 2226
59
2827 2310 2871 2281
18
2828 2367 2870 2337
9
2851 2422 2871 2394
S3
2828 2479 2871 2449
10
2830 2535 2872 2505
15
2830 2591 2871 2561
ARNOLD
1346 2708 1511 2680
ALPERT
1538 2708 1686 2681
l:<lit(ir
1682 2747 1784 2720
mill
1806 2747 1866 2720
I'dhlisltcr
1887 2747 2047 2719
CATHERINE
1348 2819 1579 2791
SCOTT
1599 2820 1725 2791
ROSE
1749 2820 1841 2790
liiiuness
1738 2859 1882 2830
Manii/icr
1900 2864 2049 2830
JONAH
1348 2929 1484 2901
GITLITZ
1511 2929 1668 2901
ROLLIE
1349 3040 1483 3011
DEVENDORF
1508 3040 1743 3011
MICHAEL
1349 3150 1531 3122
G.
1555 3150 1589 3122
SILVER
1615 3150 1747 3122
PATTY
1348 3260 1476 3233
KIRSCH
1504 3261 1646 3232
]Iiiii(i^iiig
1760 2975 1922 2941
Editor
1943 2969 2049 2940
Art
1870 3080 1924 3051
Editor
1942 3079 2044 3050
Assistant
1767 3190 1920 3161
Editor
1942 3190 2048 3161
Assistant
1767 3301 1921 3272
Editor
1941 3301 2048 3271
PATRICIA
1349 3371 1538 3342
MORAN
1562 3371 1712 3342
I
1353 3404 1356 3389
If
1372 3408 1394 3381
(ishiiifiton.
1406 3414 1578 3382
I).
1597 3410 1630 3382
(..I
1650 3410 1697 3384
Assistant
1775 3411 1925 3382
Editor
1941 3411 2048 3381
WILLIAM
1347 3480 1528 3452
B.
1560 3481 1588 3454
BIRDSALL
1620 3481 1806 3452
Adtrrtising
1684 3527 1879 3492
Manager
1907 3527 2047 3493
JEAN
1346 3591 1444 3562
L.
1476 3592 1506 3563
ENGEL
1535 3592 1658 3563
f'rodiu
1455 3630 1570 3601
tionSalcs
1579 3631 1741 3602
Service
1758 3631 1880 3601
Manager
1898 3638 2047 3602
SARA
1348 3701 1450 3672
R.
1475 3701 1506 3673
SILON
1530 3702 1646 3673
Secretary
1662 3747 1821 3712
to
1839 3742 1867 3720
Publisher
1884 3741 2049 3712
Member
2252 2757 2381 2729
of
2404 2758 2435 2729
Business
2458 2759 2581 2731
Publicatiois
2605 2760 2799 2730
Audit
2305 2808 2395 2780
of
2416 2808 2447 2780
Circulations
2467 2810 2663 2781
Inc.
2686 2810 2740 2782
fO^
2442 2938 2598 2884
U.
2175 3062 2206 3035
S.
2236 3062 2262 3033
RADIO
2294 3062 2412 3034
is
2442 3062 2461 3037
publishjd
2493 3070 2645 3035
monr^ly
2678 3070 2806 3035
by
2837 3071 2873 3035
Arnold
2172 3107 2280 3078
Alpert
2302 3114 2405 3080
Publications,
2427 3113 2628 3079
Inc.
2651 3108 2706 3082
Editorial
2737 3109 2872 3080
and
2172 3152 2228 3124
Business
2253 3153 2379 3125
Office
2400 3153 2497 3125
50
2519 3153 2554 3127
West
2573 3153 2657 3127
57th
2678 3153 2745 3126
Street.
2765 3158 2871 3126
New
2174 3197 2242 3170
York
2266 3197 2336 3169
19,
2366 3201 2404 3172
N.
2430 3198 2463 3171
Y.
2488 3198 2517 3171
Circle
2541 3198 2641 3170
5-2170.
2665 3199 2780 3173
Chi-
2804 3199 2872 3170
cago,
2172 3250 2256 3226
III.—
2280 3243 2360 3214
161
2368 3243 2411 3218
E.
2440 3243 2464 3216
Grand
2485 3243 2585 3215
Ave.
2607 3243 2678 3218
WHitehall
2700 3244 2870 3215
3-3686.
2173 3288 2286 3262
Washingtoi,
2309 3296 2508 3260
D.
2533 3289 2563 3261
C—
2585 3289 2660 3261
8037
2663 3289 2737 3263
Eastern
2759 3289 2872 3262
Road,
2175 3337 2262 3305
Silver
2285 3334 2374 3305
Spring,
2396 3341 2505 3306
Md.
2529 3334 2589 3305
JUniper
2610 3341 2738 3307
8-7261.
2757 3335 2872 3308
Printing
2174 3386 2295 3351
Office
2321 3379 2418 3350
—
2420 3372 2458 3368
3110
2462 3380 2535 3353
Elm
2560 3379 2613 3351
Avenue,
2637 3383 2763 3353
Balti-
2789 3380 2872 3350
more
2174 3425 2250 3407
I
2275 3424 2279 3399
I,
2295 3429 2313 3399
Md.
2333 3425 2393 3396
Price
2422 3425 2498 3397
35*
2518 3429 2571 3399
a
2591 3425 2605 3408
copy;
2625 3432 2710 3408
subscrip-
2731 3432 2872 3396
tion,
2172 3473 2240 3444
$3
2261 3474 2293 3443
a
2314 3470 2328 3454
year,
2348 3477 2423 3453
$5
2444 3474 2477 3443
for
2495 3470 2538 3442
two
2555 3470 2610 3446
years
2629 3477 2710 3453
in
2728 3469 2752 3444
U.S.A.
2772 3471 2872 3442
U.S.
2173 3515 2234 3487
Possessions
2261 3516 2432 3488
and
2459 3515 2513 3487
Canada
2541 3515 2664 3487
$4
2693 3519 2728 3488
a
2753 3515 2768 3499
year,
2794 3522 2870 3498
$6
2172 3564 2207 3533
for
2234 3561 2278 3532
two
2304 3561 2360 3536
years.
2387 3568 2477 3544
Please
2517 3561 2614 3533
advise
2642 3560 2740 3532
if
2769 3560 2791 3532
you
2817 3568 2871 3543
move
2172 3606 2253 3589
and
2287 3606 2342 3577
give
2375 3613 2441 3580
old
2476 3606 2524 3577
and
2559 3606 2614 3577
new
2650 3606 2708 3589
address.
2743 3606 2871 3577
Copyright
2170 3658 2334 3623
1958
2357 3652 2423 3625
by
2441 3659 2477 3623
Arnold
2494 3651 2602 3623
Alpert
2620 3658 2724 3623
Publica-
2743 3651 2871 3622
tions,
2171 3700 2252 3671
Inc.
2276 3696 2328 3670
Accepted
2346 3704 2500 3668
as
2520 3696 2549 3680
controlled
2568 3696 2731 3667
circula-
2750 3696 2870 3667
tion
2172 3741 2231 3715
publication
2259 3749 2439 3713
at
2464 3742 2493 3718
Baltimore,
2521 3745 2681 3713
Maryland.
2708 3748 2870 3712
U.
2188 3898 2228 3868
S.
2248 3898 2276 3869
RADIO
2296 3898 2446 3868
November
2567 3898 2766 3868
1958
2788 3898 2868 3867
■
2949 2823 2955 2816
[
2944 2964 2972 2836
POWER
280 532 1020 308
penetrate:
276 740 858 650
"VWl
402 2760 526 2666
\)«W)\'^
556 2764 812 2666
POWER
254 3043 409 3010
.
432 3043 438 3038
.
461 3044 468 3038
.
492 3044 497 3038
50,000
520 3050 649 3013
watts
671 3045 768 3018
of
253 3103 290 3069
it
310 3104 330 3072
...
349 3105 409 3097
PROGRAMMING
430 3105 778 3071
\y
858 3124 894 3084
.
253 3164 260 3155
.
295 3164 303 3156
.
337 3164 345 3156
news
378 3163 469 3142
and
503 3164 572 3130
music
608 3164 708 3134
all
741 3164 785 3131
.\
851 3168 877 3123
day
252 3234 324 3189
long.
351 3233 443 3190
That's
470 3224 579 3191
the
605 3225 662 3191
secret
690 3225 798 3198
\\
857 3236 891 3182
that's
252 3283 352 3249
made
384 3284 488 3250
CKLW
522 3284 638 3253
such
673 3285 750 3252
a
785 3284 806 3265
powerful
254 3353 427 3310
penetrating
455 3354 686 3313
force
714 3345 814 3311
for
253 3403 311 3368
advertisers
339 3404 568 3369
selling
595 3413 728 3370
this
758 3405 828 3370
region.
256 3471 383 3432
Best
408 3463 480 3431
buy
502 3473 571 3429
for
591 3464 644 3430
you,
664 3475 743 3443
too.
765 3465 835 3438
J.
756 3620 783 3592
E.
804 3619 830 3592
Campeau,
848 3626 1023 3592
President
827 3661 958 3631
ADAM
269 3617 378 3588
YOUNG,
396 3623 544 3588
INC.,
565 3623 648 3589
National
344 3661 476 3631
Rep.
493 3667 556 3634
GENERAL
478 3713 644 3685
OFFICES
662 3714 802 3686
GUARDIAN
401 3753 589 3724
BLDG.,
611 3760 722 3726
DETROIT
745 3755 888 3727
for
1285 229 1346 193
buyers
1367 238 1508 194
and
1529 229 1606 194
sellers
1631 231 1768 194
of
1791 231 1833 196
radio
1858 233 1965 197
advertising
1987 245 2231 197
'^ABIO
1628 624 2784 312
DECEMBER-
1283 700 1575 662
1958
1599 702 1707 667
VOL.
2395 709 2506 672
2-
2541 709 2598 674
NO.
2620 712 2705 675
12
2744 711 2793 677
.
1778 801 1787 792
IN
1824 800 1885 759
THIS
1921 804 2057 760
ISSUE
2093 804 2247 760
.
2283 805 2292 796
.
2329 806 2338 796
Blanketing
1282 879 1519 832
the
1543 870 1611 835
Market
1637 871 1797 835
Radio's
1573 927 1711 897
.\l)ilit\
1731 928 1854 898
to
1883 927 1916 905
Span
1937 940 2028 900
tlie
2050 930 2106 899
Market
2128 932 2264 900
I'roN
1574 976 1650 948
idt's
1664 977 1731 947
Boost
1757 978 1855 948
lor
1881 978 1932 950
Air
1955 979 2013 949
Coiiiincrcials
2035 981 2279 950
Brioschi
1282 1049 1454 1013
Battles
1482 1051 1633 1014
the
1658 1051 1727 1016
'Giants'
1752 1053 1920 1016
Spot
1571 1119 1654 1077
Spearheads
1677 1119 1888 1078
Broadcnin<>
1911 1109 2130 1078
of
2153 1110 2186 1082
Markets
2215 1113 2365 1081
And
1572 1156 1647 1127
"Ann
1668 1156 1766 1128
ri(aiii/in<;"'
1779 1167 1985 1127
of
2003 1159 2039 1130
Prodiut
2059 1160 2203 1130
linage
2228 1169 2339 1132
Radio's
1282 1233 1437 1196
'Mat'
1456 1233 1573 1196
Service
1594 1234 1748 1197
Production
1572 1287 1781 1257
lirnis
1806 1288 1909 1258
Provide
1932 1290 2075 1259
Stations
2097 1289 2245 1260
With
1573 1337 1665 1308
"Do
1689 1338 1752 1309
IiAOiirsiir
1772 1339 1979 1309
Kits
2002 1341 2074 1310
Speedy
1280 1420 1431 1374
Growth
1460 1411 1622 1376
Through
1653 1424 1837 1377
Radio
1869 1415 1990 1378
l<,i\(()
1575 1469 1686 1441
\iiio
1719 1469 1800 1441
Seat
1823 1470 1897 1440
Cover
1919 1470 2030 1440
and
2052 1470 2118 1441
Accessory
2144 1483 2319 1442
Firm
2341 1473 2430 1442
Will
1574 1520 1653 1490
Spi
1676 1531 1730 1492
lid
1746 1520 1789 1490
STJO.OnO
1812 1521 1972 1490
ill
1995 1520 2028 1490
N[fdiiiiii
2054 1521 2209 1491
for
2234 1521 2284 1491
1059
2310 1522 2390 1492
Selling
1279 1606 1424 1560
the
1448 1596 1516 1561
Sound
1541 1596 1672 1561
—
1676 1588 1734 1582
Part
1739 1597 1827 1560
11
1853 1596 1883 1560
Slia[)inf>
1573 1662 1723 1621
the
1746 1651 1802 1620
Station
1822 1651 1954 1620
and
1977 1652 2046 1621
Netwoik
2067 1651 2229 1621
linage'
2266 1663 2388 1623
\ii(I
1583 1701 1649 1672
Wooing
1673 1709 1821 1671
Potential
1846 1702 2016 1671
Clients
2037 1702 2169 1671
With
2193 1702 2285 1672
Sound
2311 1703 2427 1673
Seven
1278 1776 1401 1740
Advertisers
1432 1776 1684 1740
Tell
1712 1776 1797 1740
Why
1827 1786 1934 1739
K.KJio's
1574 1830 1710 1802
Rok'
1731 1831 1817 1802
for
1838 1831 1889 1802
Varied
1906 1832 2030 1801
Clients
2051 1832 2182 1802
Ouiliiicd
2201 1833 2370 1803
\i
1582 1881 1610 1854
R
1638 1880 1661 1853
\H
1680 1880 1726 1852
Niiioii.il
1745 1881 1907 1851
Radio
1931 1882 2043 1852
Adxertisinu
2064 1884 2281 1852
(llinic
2303 1883 2416 1853
21
2738 881 2788 843
24
2738 1060 2795 1023
28
2738 1242 2796 1204
32
2739 1421 2794 1383
36
2737 1602 2793 1563
40
2737 1781 2795 1743
DEPARTMENTS
1816 2025 2251 1981
.
2286 2025 2294 2016
.
2330 2026 2339 2016
.
2374 2026 2384 2016
Ml
1285 2111 1326 2082
w.ives
1337 2111 1442 2093
Bl'
1278 2161 1326 2133
\
1343 2161 1356 2133
Memo
1381 2161 1495 2133
CoiiiiiK'K
1273 2212 1446 2184
ial
1458 2212 1499 2183
(Clinic
1520 2213 1633 2182
Kditorial
1275 2263 1439 2233
Focus
1276 2313 1378 2284
on
1396 2313 1440 2294
Ratiio
1464 2313 1576 2283
Hometown
1275 2363 1480 2334
U.S.A.
1506 2363 1622 2333
Letters
1276 2414 1404 2385
to
1424 2414 1458 2392
Editor
1478 2414 1598 2384
Names
1276 2465 1399 2435
and
1417 2465 1485 2435
Faces
1505 2465 1602 2435
Radio
1276 2513 1389 2483
Registers
1410 2525 1578 2482
Radio
1276 2564 1388 2534
Research
1409 2566 1574 2536
Report
1277 2626 1407 2586
from
1433 2616 1519 2586
.Agencies
1544 2624 1708 2586
3
1951 2111 1969 2083
49
1925 2161 1970 2132
47
1926 2210 1969 2183
64
1926 2262 1970 2234
42
1926 2312 1970 2284
45
1924 2363 1967 2334
18
1929 2417 1969 2388
62
1925 2467 1971 2437
50
1927 2517 1972 2487
60
1927 2567 1970 2538
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1928 2616 1971 2590
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2101 2123 2227 2084
lioiii
2254 2111 2338 2084
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2359 2112 2501 2082
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2749 2114 2794 2083
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2100 2167 2140 2139
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2154 2179 2208 2148
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2221 2166 2226 2145
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2250 2167 2294 2149
llll
2319 2167 2373 2139
56
2749 2169 2794 2140
R(|)ort
2101 2235 2230 2195
Iroiii
2254 2223 2340 2195
Networks
2363 2224 2541 2194
55
2750 2224 2793 2196
R(
2101 2278 2140 2250
port
2154 2291 2231 2256
from
2254 2279 2340 2249
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2364 2279 2454 2249
51
2750 2280 2788 2252
k
2077 2329 2085 2315
Report
2099 2346 2232 2305
from
2254 2336 2341 2304
Representatives
2364 2348 2665 2304
52
2751 2336 2796 2307
Silver
2098 2391 2204 2361
Mike
2227 2392 2323 2361
17
2753 2392 2794 2363
Soundings
2098 2457 2294 2416
9
2773 2449 2796 2419
Station
2098 2503 2230 2473
Log
2254 2515 2326 2474
48
2750 2505 2795 2475
lime
2110 2558 2199 2528
Buys
2222 2569 2310 2529
12
2753 2560 2796 2529
Washington
2101 2625 2328 2585
15
2753 2617 2794 2587
ARNOLD
1275 2714 1439 2686
ALPERT
1466 2715 1613 2687
l-.diiiii
1609 2754 1709 2726
mid
1732 2754 1793 2726
I'nltlisher
1814 2755 1976 2726
CATHERINE
1276 2815 1506 2787
SCOTT
1526 2817 1651 2788
ROSE
1676 2817 1768 2788
Business
1664 2857 1807 2827
Manager
1827 2863 1976 2827
JONAH
1274 2916 1411 2888
GITLITZ
1437 2917 1594 2889
Managing
1686 2965 1848 2929
Editor
1868 2958 1975 2928
ROLLIE
1278 3016 1410 2988
DEVENDORF
1435 3018 1670 2990
Art
1796 3059 1851 3029
Editor
1868 3059 1974 3029
CAROL
1278 3117 1408 3088
MURDOCK
1435 3118 1636 3089
Senior
1741 3158 1848 3130
Editor
1867 3159 1974 3130
MICHAEL
1276 3219 1458 3190
G.
1481 3220 1516 3190
SILVER
1540 3220 1673 3191
Assistant
1694 3260 1846 3231
Editor
1867 3261 1974 3231
PATTY
1276 3319 1403 3291
KIRSCH
1430 3321 1573 3291
Assistant
1694 3361 1847 3332
Editor
1867 3362 1975 3332
PATRICIA
1276 3420 1464 3391
MORAN
1489 3421 1637 3393
'If'ashingtoii.
1280 3465 1505 3430
I).
1524 3460 1557 3432
(..\
1577 3460 1623 3434
Assistant
1701 3462 1850 3433
Editor
1868 3463 1975 3434
WILLIAM
1273 3520 1455 3492
B.
1486 3522 1515 3494
BIRDSALL
1546 3522 1732 3493
Advertising
1610 3569 1806 3533
Manager
1825 3571 1974 3534
JEAN
1273 3620 1371 3592
L.
1404 3622 1432 3593
ENGEL
1462 3622 1584 3594
I'rodiK
1382 3660 1495 3632
tion-Sales
1505 3663 1668 3633
Service
1684 3664 1806 3633
Manager
1824 3672 1974 3635
SARA
1275 3720 1376 3692
R.
1402 3722 1432 3694
SILON
1457 3723 1572 3694
Secretary
1589 3770 1746 3733
to
1765 3764 1793 3743
Publisher
1809 3766 1974 3735
Member
2177 2763 2307 2735
of
2330 2763 2361 2735
Business
2384 2764 2508 2736
Publications
2531 2765 2724 2735
Audit
2231 2814 2322 2785
of
2342 2814 2374 2786
Circulations
2393 2815 2589 2786
Inc.
2613 2815 2666 2787
Emsi
2370 2953 2526 2899
U.
2101 3088 2132 3060
S.
2163 3088 2188 3059
RADIO
2221 3087 2338 3060
is
2368 3087 2387 3062
published
2420 3094 2572 3060
monthly
2605 3095 2732 3059
by
2763 3095 2799 3059
Arnold
2098 3133 2206 3104
Alpert
2228 3140 2332 3105
Publications,
2353 3138 2555 3104
Inc.
2577 3133 2633 3107
Editorial
2663 3133 2798 3104
and
2098 3178 2154 3149
Business
2179 3178 2305 3151
Office
2326 3179 2424 3150
50
2445 3178 2482 3152
West
2500 3178 2584 3151
57th
2605 3178 2671 3150
Street,
2692 3182 2796 3151
New
2100 3222 2168 3195
York
2192 3222 2261 3194
19,
2292 3226 2330 3197
N.
2356 3223 2390 3196
Y.
2414 3223 2444 3196
Circle
2467 3223 2568 3195
5-2170.
2592 3224 2706 3197
Chi-
2730 3223 2797 3195
cago,
2098 3275 2182 3251
III.—
2206 3268 2286 3239
976
975